Sample Case Study Paper on: Personal Trainer


·         Increased ability to extract information

·         outstanding product and services to march market needs

·         Good administrative skills

·         Low operation costs when setting up due to its nature in terms of licensing.

·         Doesn’t need a large amount of space

·         Personal trainers available to help train customers


·         The company needs to build up systemized equipped & sales practices or forgo profits

·         integrity predicaments may affect initial sales

·         Personal trainers are not contractual and consistency may suffer.

·         High initial costs to set up gym and purchase necessary equipment.


·         A potentially colossal market for the new venture

·         No contracts has proven to be a large and positive factor in a customer’s gym-choice decision

·         Current competition offers a different type of gym

·         High population of healthy individuals in an area where condo buildings have no gym facilities


·         Increasing supplier prices leading to reduced profits

·         Need to focus on growing segments to spread the company’s portfolio

·         Other types of fitness can detract

·         Existing competition may try to compete by locking-in customers with creative sign-up incentives




This engagement requires expertise that can only be handled by professionals who are skilled in this field. It is evident that since it is a professional-only engagement, we are likely to witness minimal or no technical problems at all. You do not have enough information to reach a conclusion about economic feasibility, but it is known that the staff is facing a constantly growing workload, which certainly will increase administrative costs. It is now evident that by reducing the amount of paper and writing involved in the operation set up, the organization is able to save on costs. Currently, the two specialists were not conversant of the company’s market analysis and the effects of the new system to the customers. It is therefore hard for one to predict as to if the system being proposed by the professionals is a strong business case or not. It is upon their own ability to work out the variables and present a working system (Rosenblatt, 23). Knowledge of the other systems in other Personal Trainer companies would also help in providing proof whether the new system was at par with the case at hand.

The techniques used by Susan and Gray to effectively find facts include interviews, observations, and surveys. The process of engaging these techniques should not involve bulky documentation. Surveys will enable them to get the anticipated results and understand the state of the proposed business. Understanding the needs of the supercentre will place Susan at the right position to recommend the best system that would be adopted by the top managers.

Among the questions on the employee survey will be;
  • What is your ideal strategy for information management?
  • Would consider easing operation as your main role?

On the preliminary investigation of the new system the questions that will guide Susan will be;

  • What is the overall strategic plan of the company in relation to its intended growth?
  • What are the internal and external constraints that may inhibit the information system for the supercenter from its operation?
  • Will the new system surpass the expectations of the president of the Supercenter?
Works Cited

Rosenblatt, Aren. Systems Analysis and Design, 10th Ed. New York: Shelly Cashman, 2013. Print.