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Sample Essay on Objectives in Event Planning

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Sample Essay on Objectives in Event Planning

Planning an event is crucial in the success of the event/function. Planning sets up an excellent organizational basis for the event, with critical elements like time, the program, and the theme being considered. The theme of the event is the main part of the event planning process as all other aspects are based on it, besides time. In current systems, events cost a lot considering the huge amounts of time, money, and energy needs that are contingent (Allen, 2013). That is why setting out objectives in the event planning process is crucial as it would try to bring down these costs to average levels.

Objectives are the intended achievements when the event has been planned. This could be in relation to the time, cost, and energy invested in the event (Kilkenny, 2011). They act as a means to quantify the event and then gauge if the intended results/events are achievable. Establishing objectives is the primary process in the planning of any event. The importance of establishing these objectives include:

  1. Objectives give an event direction or focus
  2. They help in planning events with regards to the amount of time and money to be invested
  3. They help in evaluation and control of progress of the event.
  4. Objectives assist in the coordination of events, for example, the venue and amount of time allocated to each sub-event

            Objectives will act as the guideline of the event. They will give the route/direction of the event. For the success of an event, emphasis has to be placed on the development of the objectives. Clearly set objectives permit the event planners to monitor progress of the event and even identify barriers and possible solutions. This would enable them to run the events smoothly.



















Allen, J. (2013). The business of event planning: Behind-the-scenes secrets of successful special events. Hoboken, N.J: Wiley.

Kilkenny, S. (2011). The complete guide to successful event planning: With companion CD-ROM. Ocala, Fla: Atlantic Pub. Group.


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