Research suggests that people tend to link food-consumption patterns with the affective environment within which they prevail. Given the growing obesity epidemic existing in the United States, the World Health Organization has associated incidental affect factors with food intake. On this note, watching television has specifically been linked with a growing risk of obesity among young adults in the US. Although extensive inquiries have been carried out on how watching television influences viewers’ attitudes and behaviors, there is no particular inquiry that has been conducted on how watching Television influences appetite. Similarly, no scientific inquiry has investigated whether the choice of television film can influence the choice for food consumption. The need for this study is to investigate whether television genre influences the kind of food consumed. This section outlines the various steps that will be followed to collect information that will help in responding to the study question.
The research design that the researcher will use to collect data that will guide to respond to the study question is a sample survey that will be carried out in two universities in New York. The need to choose study respondents from these institutions is that university students offer a good representation of young adults that are reportedly active in watching a huge variety of television films that range from comedies, action movies, talk shows, sports and news. The researcher will choose two hundred students from Cornell and Columbia universities in New York. Possible participants will first be indentified through face book and university databases. These will be chosen through random sampling as long as they meet the inclusion criteria. The study will particularly target students that watch action films among other varieties of television films. Participants will also need to be eighteen years and above, which will ensure that they often access a huge variety of films of choice without being limited by age. Both male and female respondents will be chosen if they meet the above requirements.
The researcher will first contact the university administrations so as to ask for permission to conduct the survey in these institutions. The study participants will then be contacted through email so as to inform them about the various requirements that they will need to observe. Participants will for example be informed about the need to offer genuine information so as to help address the academic objective guiding the study. An assurance relating to the usage of any information provided solely for academic purpose will also be given. This will encourage the students to provide genuine information that will ensure that unbiased conclusions drawn from the sample population are made to represent possible state of the wider population. An aspect of anonymity will also be maintained by ensuring that the respondents do not provide any personal information. This is because providing personal information might interfere with respondents’ ability to provide genuine information for fear that it might be discovered by unintended audience. Respondents will also be notified that they will have the freedom to decline participating in the survey if they felt uncomfortable or did not trust the assurance given by the researcher.
The researcher will then prepare survey questions generated from any available literature and these will be used to gather relevant data from the respondents. An important observation that the researcher will make when preparing these questions will include ensuring that the data generated through these questions will enable him to make reliable conclusions on whether television genre influences the kind of food consumed. The survey questions will then be complied in a survey questionnaire that the researcher will dispense to the study respondents through email. The survey questions that will be included in the sample questionnaire include:
Do you watch any television film?
If yes, which category of television films do you watch?
- Do you eat food when watching television?
- Which type of food do you eat when watching news?
Fruits and vegetables
Fatty fast foods
Which type of food you eat when watching action films?
Fruits and vegetables
Fatty fast foods
- Does the genre of television film determine the type of food you eat?
- Do you eat snacks when watching action films?
- How does the amount of snacks you eat when watching action films differ from the amount that you eat when watching news or talk shows?
- How does the amount of snacks you eat when watching action films with sound differ from the amount you eat when watching action films without sound?
- How does the level of violence in action films distract you from keeping track on the amount of snacks you eat?
A draft questionnaire will be given to a group of research experts so that the compiled questions can be tested for validity. This is because the experts can be able to easily identify any systematic errors that might prevent the questionnaire from meeting the primary objective of the study. The researcher will then test for reliability of this study instrument through a pilot field test. To achieve this objective, the researcher will apply the questionnaire on a group of friends, who will instruct him on any areas that might not be clear hence requiring modification. Copies of the survey questionnaire will then be emailed to the study respondents and they will be requested to email them back upon completion within a period of three weeks. Those unwilling to continue participating in the survey will be exempted and others recruited to replace them.
Upon completion of the data collection process, the researcher will review the survey instruments emailed by the respondents to ensure that all the questions are responded to appropriately. Any questionnaire with any unanswered questions will be exempted from the survey as it might interfere with the reliability of the study outcomes. The collected data will then be coded in a manner that ensures that varying responses provided can be easily analyzed using the SPSS statistical instrument. All relevant data from the questionnaires will then be analyzed through keying in appropriate codes that reflect corresponding responses. Interpretations of the analyzed data will be made and the results presented using various statistical tools that include graphs, charts and tables.
The researcher will then use the results to draw conclusions on whether television genre influences the kind of food eaten. Conclusions will be derived from responses on the different types of foods that respondents eat when watching different television films. Similarly, the difference between the amount of snacks taken when watching news, talk shows and action movies as well as between films with and without sound will also be appropriate in guiding the researcher’s conclusions pertaining to the overall study objective.