Entrepreneurs strive to create a good impression of their respective organizations. For the uprising businesses, a short elevator pitch is required to attract more clients to the firm as it gives a brief summary of the services and products that the company provides. An elevator pitch is short and precise so that the information about the business should be passed within the shortest time possible (MacLean 2012). Therefore, only relevant aspects of the firm should be summarized as minimum time is required to make a connection and create a strong impression on someone.
Additionally, an elevator pitch is clear and direct to the point. All the sentences convey a coherent message in an easy-to- understand language and are specific to the target audience. The words in the elevator pitch are usually not ambiguous so that the information can be understood with ease. The primary intention of the elevator pitch is to relay the information in the shortest time possible and to make the target audience to understand the summarized information about the business thoroughly (Getty 2014).
Also, an elevator pitch for a new small business has highlighted benefits of the firm. It contains the perceived advantages over other companies. It states the benefits of the products that the business provides and the importance of utilizing the business’s products as opposed to products from other firms.
Moreover, an elevator pitch identifies the problem and provides the solution (Barbu et al. 1999). The audience needs to realize the credibility, competence and the ability of the business to deliver solutions to their firms’ problems. Therefore, an elevator pitch has to show an understanding of the nature of the problems and explain the solutions to the audience and how the product or the services of the business trumps the competition.
MacLean, R. (2012). The elevator pitch. Environmental Quality Management, 21(4), 99-105.
Getty, P. M. (2014). The Elevator Pitch. In The 12 Magic Slides (pp. 69-86). Apress.
Barbu, C., Reginatto, R., Teel, A. R., & Zaccarian, L. (1999). Anti-windup design for manual flight control. In American Control Conference, 1999. Proceedings of the 1999 (Vol. 5, pp. 3186-3190). IEEE.