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Sample Coursework Paper on Strategic Planning for Public and Non-Profit Organization

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Sample Coursework Paper on Strategic Planning for Public and Non-Profit Organization

Formulating and implementing a strategic plan for an organization within public or/and non-profit organizations is critical. It is crucial to have a clear and succinct vision allied to organization’s goals and objectives. This is because a company is not empowered to record and achieve high performance levels without applying widely shared and implicit concepts regarding success. A mission and vision statement therefore attempts to define the organization. The statements are therefore developed to resemble the organization. They are also allied to the organizational goals it seeks to achieve in order to gain a significantly lasting value (Bryson, 2011).

 An effective vision should encompass the organization’s attributes. These attributes include the mission or the purpose of the organization. It should also include the organizations objectives and goals based on an achievement criteria, core values, culture, and essential decision-making rules as well as ethical standards defining human capital especially the employees. It is also essential to define the organization’s direction and its relative future. This definition is applied as a promise that it will serve and value the public. It also supports all the stakeholders in their endeavor to achieve personal and organizational goals. Last, the vision should be specific, clear, and viable. The vision should therefore be relatively short and inspiring as it is a guide and motivator in working towards achieving diverse organizational objectives (Bryson, 2011).

The Federal Emergency Management Agency (FEMA) is charged with coordinating and responding to emergencies and disasters occurring and overwhelming the local and state authorities’ resources in the United States. It mainly offers support during disaster recovery efforts. As a result, it provides relief funds and specialized experts in various fields. Consequently, it is enabled to handle various disasters the agency ought to have a good strategic plan ensuring the forecasts and expected challenges are addressed. As a result, it is enabled to mitigate diverse weaknesses adversely affecting its operations and functions. This process should therefore include the strategic procedures discussed below (Bryson, 2011).

The first process involves initiation and agreement on the strategic management. It is essential for opinion leaders and decision makers in FEMA to discuss internal and external key steps involving stakeholders. For example, the director should be involved in diverse discussion ensuring stakeholders are supportive. This requires accessible, clear, thorough and reliable communication skills and systems among employees. This encourages employees to participate and derive satisfaction. This is because they perceive they are valued, entrusted, and vital resources completing the organization. More so, participation enables identification of strong and weak areas in the organization. As a result, viable courses of action to decrease and increase weaknesses and strengths respectively are formulated and implemented. This process benefits the organization through creation of an effective and efficient plan (Bryson, 2011).

Additionally, other stakeholders such as Department of Homeland Security, citizens, small business administration, financial institutions, and other branches of government are identified. This further improves the satisfaction derived by stakeholders who also provide vital feedback on streamlining the plan. The last process involves identification of organizational mandates. It is therefore essential for decision makers and opinion leaders charged with creation of FEMA’S strategic plan to focus on its mandate. FEMA therefore operates as an organization seeking to fulfill its mandates, achieve goals and objectives and satisfy stakeholders’ needs and wants (Bryson, 2011).




Bryson, J. M. (2011). Strategic Planning For Public and Non-Profit Organizations: A Guide to Strengthening and Sustaining Organizational Achievement, San Francisco, Jossey-Bass Wiley Imprint.

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