Open Always
Email: support@globalcompose.com Call Now! +1-315 515-4588
Open Always
Email: support@globalcompose.com Call Now! +1-315 515-4588

Sample Research Proposal Paper on Critique on Public Relations Initiatives

This sample paper on (Sample Research Proposal Paper on Critique on Public Relations Initiatives) was uploaded by one our contributors and does not necessarily reflect how our professionals write our papers. If you would like this paper removed from our website, please contact us our Contact Us Page.

A Database of over Million Scholarly Resources. Start your Search Now

Sample Research Proposal Paper on Critique on Public Relations Initiatives

Public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding, realize organizational goals, and serve the public interest.” (Flynn, Gregory & Valin, 2008).Public image as an aspect of public relations is therefore very fundamental for any organization or business survival. It is therefore paramount for an organization to undertake on initiatives that would improve its image, increase sales and at the same time reduce on the operating and marketing costs.

Olive Garden is an American restaurant that offers a mix of American and Italian delicacies. It is operating under Darden Restaurants and situated in Florida. Currently there are a number of public relations initiativesthat is being used by the restaurant to promote its image, these include; the unveiling of a food truck to the Boston North End and its environs, it has assisted in introducing the Breadstick Sandwiches to the market (Olive Garden, 2014).Another strategy is the buy one get one free in conjunction with the 7 week pass to unlimited pasta meals. This has been a success since it has created publicity and promoted lot of sales within a short period of time. (Olive Garden, 2014)

This paper aims to identify two public relations initiatives that the restaurant can adopt to promote its image. First, Community involvement initiative, this initiative  would ensure the publicity and community presence of Olive Garden. The reason for recommending this initiative is because customers would like to associate with a restaurant that is giving back to the society. This can be through sponsoring a local football or baseball club either by having the name of the restaurant displayed at the back of their sports t-shirts, identifying local trade fairs and festivals that is likely to have many people and display their brochures or food coupons that contains the products and services offered at the restaurant. The steps that will be used to execute the initiative will be to first develop the message that should be delivered during the events, involving the customers on which areas to support in the society through scorecards or web visitors and allow them choose such events. This initiative when executed sincerely can boost on the positive publicity, increase the public reputations and improve customer involvement and agreement. The major challenge is that it cannot deliver an immediate response throughincrease in the sales and improvement in the financial position of the restaurant.

Secondly is the Cooking Demonstrations initiative, Olive garden has prepared several videos materials to demonstrate their latest recipes; it is always difficult for such a video to reach the target public. Perhaps the restaurant can go further and conduct such demonstrations physically for their prospective customers to see, this can be done by the restaurant sending some of its employees to Schools, Camps, nursing homes, football academies etc. With this initiative the public will be in a position to learn more on the Italian foods; the recipes and how they are made. It will ensure acceptance and embracing of their food.The reason for recommending this initiative is because people tend to accept what they see. Steps that will be taken to execute this initiative will be to organize for some employees to carry cooking equipment and supplies to the above said areas where they will demonstrate their cooking expertise to the audience. The results expected from this will be increased sales to the Olive garden’s Kids menu that includes pizza, mac and Cheese, ravioli, chicken fingers etc. The major challenge of this initiative is that there is a reasonable amount of costs incurred as the samples have to be taken to everybody to taste, as this might be the case some individuals in the audience may still feel dissatisfied especially if they never got the opportunity of tasting the said demonstrated delicacies.

References

Flynn, Gregory & Valin, (2008). The Canadian Public Relations Society.

Sharing is: CARING

Are you looking for homework writing help? Click on Order Now button below to Submit your assignment details.

Homework Writing Help
We Can Help you with this Assignment right now!
Sample Research Proposal Paper on Critique on Public Relations Initiatives

Are you looking for homework writing help on (Sample Research Proposal Paper on Critique on Public Relations Initiatives)?Well, you can either use the sample paper provided to write your paper or you could contact us today for an original paper. If you are looking for an assignment to submit, then click on ORDER NOW button or contact us today. Our Professional Writers will be glad to write your paper from scratch.

We ensure that assignment instructions are followed, the paper is written from scratch. If you are not satisfied by our service, you can either request for refund or unlimited revisions for your order at absolutely no extra pay. Once the writer has completed your paper, the editors check your paper for any grammar/formatting/plagiarism mistakes, then the final paper is sent to your email.

Writing Features

Sample Research Proposal Paper on Critique on Public Relations Initiatives

Privacy| Confidentiality

Sample Research Proposal Paper on Critique on Public Relations Initiatives

We do not share your personal information with any company or person. We have also ensured that the ordering process is secure; you can check the security feature in the browser. For confidentiality purposes, all papers are sent to your personal email. If you have any questions, contact us any time via email, live chat or our phone number.

Our Clients Testimonials

  • I appreciate help on the assignment. It was hard for me but am good to go now

    Impact of pollution on Environment
  • Am happy now having completed the very difficult assignment

    Creative Message Strategies
  • Your writer did a fine job on the revisions. The paper is now ok

    Ethics: Theory and Practice
  • The paper was so involving but am happy it is done. Will reach you with more assignments

    Title: Privatization in or of America
  • I expected perfection in terms of grammar and I am happy. Lecturer is always on our head but was pleased with my paper. Once again, thanks a lot

    Title: Bundaberg Inquiry
  • The paper looks perfect now, thank to the writer

    Health Care Systems
  • You helped me complete several other tasks as you handled paper. wonna thank you

    Critique Paper on Political Change

Related Articles

Sample Research Proposal Paper on Critique on Public Relations Initiatives

Get more from us…

Would you like this sample paper to be sent to your email or would you like to receive weekly articles on how to write your assignments? You can simply send us your request on how to write your paper and we will email you a free guide within 24-36 hours. Kindly subscribe below!

Email Address: support@globalcompose.com