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Sample Research Proposal Paper on Critique on Public Relations Initiatives

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Sample Research Proposal Paper on Critique on Public Relations Initiatives

Public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding, realize organizational goals, and serve the public interest.” (Flynn, Gregory & Valin, 2008).Public image as an aspect of public relations is therefore very fundamental for any organization or business survival. It is therefore paramount for an organization to undertake on initiatives that would improve its image, increase sales and at the same time reduce on the operating and marketing costs.

Olive Garden is an American restaurant that offers a mix of American and Italian delicacies. It is operating under Darden Restaurants and situated in Florida. Currently there are a number of public relations initiativesthat is being used by the restaurant to promote its image, these include; the unveiling of a food truck to the Boston North End and its environs, it has assisted in introducing the Breadstick Sandwiches to the market (Olive Garden, 2014).Another strategy is the buy one get one free in conjunction with the 7 week pass to unlimited pasta meals. This has been a success since it has created publicity and promoted lot of sales within a short period of time. (Olive Garden, 2014)

This paper aims to identify two public relations initiatives that the restaurant can adopt to promote its image. First, Community involvement initiative, this initiative  would ensure the publicity and community presence of Olive Garden. The reason for recommending this initiative is because customers would like to associate with a restaurant that is giving back to the society. This can be through sponsoring a local football or baseball club either by having the name of the restaurant displayed at the back of their sports t-shirts, identifying local trade fairs and festivals that is likely to have many people and display their brochures or food coupons that contains the products and services offered at the restaurant. The steps that will be used to execute the initiative will be to first develop the message that should be delivered during the events, involving the customers on which areas to support in the society through scorecards or web visitors and allow them choose such events. This initiative when executed sincerely can boost on the positive publicity, increase the public reputations and improve customer involvement and agreement. The major challenge is that it cannot deliver an immediate response throughincrease in the sales and improvement in the financial position of the restaurant.

Secondly is the Cooking Demonstrations initiative, Olive garden has prepared several videos materials to demonstrate their latest recipes; it is always difficult for such a video to reach the target public. Perhaps the restaurant can go further and conduct such demonstrations physically for their prospective customers to see, this can be done by the restaurant sending some of its employees to Schools, Camps, nursing homes, football academies etc. With this initiative the public will be in a position to learn more on the Italian foods; the recipes and how they are made. It will ensure acceptance and embracing of their food.The reason for recommending this initiative is because people tend to accept what they see. Steps that will be taken to execute this initiative will be to organize for some employees to carry cooking equipment and supplies to the above said areas where they will demonstrate their cooking expertise to the audience. The results expected from this will be increased sales to the Olive garden’s Kids menu that includes pizza, mac and Cheese, ravioli, chicken fingers etc. The major challenge of this initiative is that there is a reasonable amount of costs incurred as the samples have to be taken to everybody to taste, as this might be the case some individuals in the audience may still feel dissatisfied especially if they never got the opportunity of tasting the said demonstrated delicacies.


Flynn, Gregory & Valin, (2008). The Canadian Public Relations Society.

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