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Sample Paper on Protection of Individual Consumer Data

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Sample Paper on Protection of Individual Consumer Data

In my opinion, although the government at times centralizes it, individuals own their own data as consumers. This is what is normally considered as consumer data. This refers to the information that has been recorded about them to enable them access a number of services. It is in this sense that, at times, they are given the chance to check what is provided about them and correct any inaccuracies that are related to them by making a number of corrections. It is also in the same sense that they can sometimes pull out from the bill thus just removing their personal data and leaving the rest for the businesspeople and marketers to use. Therefore, it becomes important to regulate the consumer data space in an effort to avoid misuse.

It is on the same thought that I agree with Jacobs on the issue that you are willing to give out specific and certain amount of data in order to receive some services. This is often so with consumers who provide some of their private data especially in relation to finances so that the sellers are able to provide them with convenient services. For instance, in the current times shopping with hard cash is extremely discouraged. As such, consumers have the opportunity to shop with their cards, which have important bank information. The sellers are thus able to access their money by retrieving certain vital information from these systems. This is also the same case where individuals need to provide their personal information in an effort to be included in the Affordable Care Act within the provision of better access to healthcare services.




Klaassen, Abbey. (2014). Acxiom CEO: Rockefeller Data Bill Worse Than Worst Part of  Obamacare: But He Thinks Industry Needs Something More Than Self-Regulation.       Advertising Age, March 26.

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