Open Always
Email: Call Now! +1-315 515-4588
Open Always
Email: Call Now! +1-315 515-4588

Sample Paper on Product and Service Decisions

This sample paper on (Sample Paper on Product and Service Decisions)was uploaded by one our contributors and does not necessarily reflect how our professionals write our papers. If you would like this paper removed from our website, please contact us our Contact Us Page.

A Database of over Million Scholarly Resources. Start your Search Now

Sample Paper on Product and Service Decisions
Name and describe three decisions that companies that companies make regarding their individual products and services.

Individual Product and Service Decisions: – This focuses on product characteristics, product branding, product packaging, and labeling and product customer care service. A product’s attributes outlines benefits the merchandise puts forward, which are conveyed through quality, specific features, style as well as its design. Quality is vital in marketing as it directly affects the product or service performance. Product features are vital tools in differentiating a product from its competitors. Style makes a product irresistible, attractive and adds to its aesthetic value. A good design results to a product’s effectiveness as well as its appearance. Branding is the ability of marketers to build and manage brands.  Packaging entails designing and generating the container or covering for manufactured goods. Labeling is the attachment of tags attached to products during packaging.

Product Line Decisions: – Product line is a collection of products that are directly connected because they work similarly, are bought by the consumer groups, are marketed using similar media, or have similar price ranges. The main product line decision entails product line length. Managers need to asses product lines occasionally to analyze each item’s sales and profits and to know how each item’s input to the lines overall management.

Product Mix decisions: – This involves an organization with several product lines. A product mix includes all the product lines and goods that a seller wishes to sell. A company’s product mix involves four main decisions: breadth, length, depth and regularity.  Moreover, product mix dimensions shape product strategy. The company may seek to increase its strategy in four ways as well as add new product lines widening its product mix. Its new lines exemplify the company’s reputation. From time to time, a company may have to streamline its product mix to pare out marginally performing lines and models to regain its focus.

  1. How does a brand name add value to a product?

Brand names highlights the product’s worth since consumers view brands as significant elements in a product. They add meanings to brands and build up brand relations. Brands have meanings beyond the physical attributes of a product and help customers identify products that may benefit them.

A product’s quality and consistency is indicated by the brand name. To the seller, the brand name is the foundation to market a product’s exceptional quality. The brand name and trademark endow legal protection for exceptional product features. Furthermore, branding helps to fragment markets.

  1. Describe the role of packaging.

            Packaging holds and protects the product. Its contents are carefully put together thus preventing it from breakage, spillage or being tampered with.  Before one accesses the product, they have to get it off its container.

Packaging captures interest. A well packaged product ultimately draws the customer’s attention to the point of focus. Some customers would just buy a product by virtue of it having an attractive package / wrapper.  Dull packages often go unnoticed and would stay at the market shelves even longer.

Packaging also describes the merchandise. From the information given on the wrapper, a customer is able to understand what kind of product it is before buying. A customer would know whether it is cooking oil, an electronic appliance or a soft drink.

Moreover packaging makes the sale. Innovative packaging gives the product competitive advantage over other products.  Poorly designed packages anger customers and consequently lose the sales of a company.







Sharing is: CARING

Are you looking for homework writing help? Click on Order Now button below to Submit your assignment details.

Homework Writing Help
We Can Help you with this Assignment right now!
Sample Paper on Product and Service Decisions

Are you looking for homework writing help on (Sample Paper on Product and Service Decisions)?Well you can either use the sample paper provided to write your paper or you could contact us today for an original paper. If you are looking for an assignment to submit, then click on ORDER NOW button or contact us today. Our Professional Writers will be glad to write your paper from scratch.


We ensure that assignment instructions are followed, the paper is written from scratch. If you are not satisfied by our service, you can either request for refund or unlimited revisions for your order at absolutely no extra pay. Once the writer has completed your paper, the editors check your paper for any grammar/formatting/plagiarism mistakes, then the final paper is sent to your email.

Privacy| Confidentiality

Sample Paper on Product and Service Decisions

We do not share your personal information with any company or person. We have also ensured that the ordering process is secure; you can check the security feature in the browser. For confidentiality purposes, all papers are sent to your personal email. If you have any questions, contact us any time via email, live chat or our phone number.

Our Clients Testimonials

  • I appreciate help on the assignment. It was hard for me but am good to go now

    Impact of pollution on Environment
  • Am happy now having completed the very difficult assignment

    Creative Message Strategies
  • Your writer did a fine job on the revisions. The paper is now ok

    Ethics: Theory and Practice
  • The paper was so involving but am happy it is done. Will reach you with more assignments

    Title: Privatization in or of America
  • I expected perfection in terms of grammar and I am happy. Lecturer is always on our head but was pleased with my paper. Once again, thanks a lot

    Title: Bundaberg Inquiry
  • The paper looks perfect now, thank to the writer

    Health Care Systems
  • You helped me complete several other tasks as you handled paper. wonna thank you

    Critique Paper on Political Change

Related Articles

Sample Paper on Product and Service Decisions

Get more from us…

Would you like this sample paper to be sent to your email or would you like to receive weekly articles on how to write your assignments? You can simply send us your request on how to write your paper and we will email you a free guide within 24-36 hours. Kindly subscribe below!

Email Address: