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Sample Paper Blind Taste Test Report

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Sample Paper Blind Taste Test Report

The report will indicate and interpret the results obtained from a blind taste test on the determination of the significant impacts of brand on the consumer’s tastes and preferences.  The blind taste test involved ten participants who are drinkers of Coke and Pepsi. Among the 10 participants, 5 were males and 5 females.  The controlled condition for the test was to keep the brands unknown to the participants and then obtain their interests and preferences on the brands. The first question was to determine whether the participants could identify the brand name consumed. It was discovered that 6 of the 10 participants could not correctly identify the soft drinks. The second aspect tested on the brand preferences of the participants among their different genders.  Only one female liked the coke brand. While, only two males liked the coke brand. The remaining participants were interested in the Pepsi brand.


Sweetness factor was one of the main factors that led to the differences in choose of the brands. Based on the results of the tests, it can be concluded that Pepsi was sweeter than Coke.  The main ingredient that caused the differences in tastes was caffeine that had some stimulatory effects.  This reveals some of the main factors relating to the branding of the products. These affect the consumer’s choice of the various products in the market.  It is also clear that Coke was likely preferred due to its popularity in the beverages industry. Coca-Cola is still one of the most popular brands in the country. It has strong marketing campaigns that keeps attracts increased consumers in the markets.  In spite of the preferable taste of Pepsi, it does not match the popularity of Coca-Cola in the current market.

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