Sample Marketing Essay Paper on International Business

Exchange rates have effects on operating profit. Operating exposure is a major cause of
variability in running profit and many resolutions depend on proficiency. During the long run,
managers contemplate on operating exposure while strategizing and product planning. During
the short run, understanding of operation exposure improves operating decisions. The monitoring
of a business unit and its managers occurs after exchange rate results have been accounted.
Exchange rates are more volatile in the world of controlled floating rates.
Operating exposure involves an apprehension of the structure of the markets in which the
company and its competitors secure labor and material, sell their products and the degree of
flexibility to change markets. Companies admit individual business to have broad operating
exposure but may choose a portfolio of business that has countervail exposures so company
entirely has only a minimal exposure. A company may desire to exploit exchange rate volatility
by shaping its business to be flexible and be able to expand its production and source in countries
where currencies flatter strongly underestimated in real terms.
Effects of exchange rate
When monitoring the quality of a business and its management’s potency, executives should
assess the consequence of exchange rates on a company’s running profit. Changes in real
exchange rates cannot be anticipated over the planning cycle of a business with enough accuracy
to be practical in developing plans and budgets. A company can administer this by letting in
operating managers to enter into obstruct contracts with corporate treasury to contact away their
expenses. It can fine-tune the actual performance of the unit for disparity in the real exchange
rate after the end of the period. Again it can adjust performance plans in line with contrast in the

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real exchange rate. This will make the company aware of its prospective responses. In the end, a
satisfactory response to the risk of volatile exchange rates will raise profits and lessen risks.
Exchange rates influence the operating profits of companies in global aggressive
industries. They affect the operating profit of companies that have no foreign operations or
exports but that face important foreign competition in their domestic market. In the long run,
changes in the official dollar-foreign currency exchange rates prefer to be equal to the variance
between the U.S and foreign inflation rates in the price of traded goods. This Results to
purchasing power parity that changes in competitiveness amidst countries, which otherwise arise
because of uneven inflation rates, tend to be offset by similar changes in exchange rate
In the short run of six months to several years, exchange rates are volatile and greatly
impact the competitiveness of companies selling to the same market but getting materials and
labor from different countries. Changes in corresponding competitiveness do not rely on changes
in the supposed exchange rate. The volatility of real exchange rates in the time frame of six
months to several years however causes an overemphasized variability in work margin.
Opinion of exchange rates
In a volatile exchange rate market, traders are disheartened from exporting, importing or
investing in financial assets. It can also pressurize speculative activities in the foreign exchange
market which may highlight the fluctuations in the exchange rate. Versatile exchange rates admit
independent macro-economic policies which result in persistent inflation and get disregarded
until it gets swiveled into a full blown crisis. Carrying out of independent monetary policy leads
to considerable volatility in the exchange rate market. Balance of payment gets contrived
adversely by the easy monetary policy which may cause the depreciation of exchange rate.

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Work cited

Steve Suranovi”George Washington University”International Finance:Theory and Policy
Veena keshav Paiwar,New delhi “Economic Environment of Business”. January 2012