Kids Home Delivered Food
This paper concerns a firm that intends to promote its marketing strategies by supplying food to the targeted children. The ideal alternative activity that I select for the firm to foster the task of delivering lunch boxes is option three. The third option serves as a simple way to offer variety of lunch box.
In this regard, parents who are in for this idea have a purpose to communicate success. For instance, in option three, the idea to support this task means that it will simplify efforts by the company to provide lunch to children every day. Additionally, it will also save a situation of children being served with the same lunch each day. This situation generates boredom and also leads to loss of appetite when the diet is the same. It is also evident that variety of food entails numerous nutrients that facilitate growth of children. Providing variety of lunchbox will be beneficial to the firm by helping them increase the size of the market (Carl, 2013).
For individuals against this option of providing lunch box variety, it means that they perceive the idea as a way of adding extra expenses, which may limit the size of the market. These are parents who prefer preparing meals for their children to avoid spending more cash on purchasing lunch. Furthermore, those against supply of lunch from the company clam that majority of children especially the younger ones don’t eat meals properly. As a result, they may not eat the supplied packed lunch at all, which would be a waste of money at the parent’s side. To the company, this does not incur them any loss as long as they ensure that all children are supplied with sufficient lunchbox.
- The positioning approach among the four that I suggest for the company to adopt is option three. It is beneficial in a way that it will assist the firm to market its packed lunch to the target customers who are the children. In addition, this strategy is appropriate because children will get to feed on different diets everyday hence foster their growth. To the company, the approach will assist in increasing the size of the market through delivering lunch to children.
- The criteria that I used to determine whether this was the best marketing approach were via positioning strategy. Through this basis, I was in a position to identify the children at school as my essential target. This could boost marketing at the firm by delivering them a variety of lunchboxes (Carl, 2013). As a result, this approach motivated us to attempt and includes children at school as part of our marketing niche to increase the supply of food. To determine this best approach, the firm incorporated the management which influenced positively the positioning of the brand to satisfy its target clients.
- Another alternative positioning approach that may be viable or practical is for the firm to consider if the product that they will deliver will be beneficial to customers. In this option, individuals who will be for the idea will reflect on the advantages of children being delivered lunch at school. For instance, this will save parents time to prepare and bring food for the children by themselves. However, people against this approach will argue that preparing lunch will be easier and also save on expenses.
To a company, reflecting on benefits of offering lunch will rely on the characteristics of the product which the majority of competitors will have ignored. It is clear that this type of service will be new at the market, and the best criteria to foster its sale will be depending on quality and taste. Children love delicious meals and to increase sales, it is the responsibility of the firm to deliver lunch that satisfies them. This aspect is also vital and beneficial because it will motivate parents to pay for their quality lunch.
- There are various ways in which the positioning approach that I identified will affect the marketing mix of the firm that is intended to reach children as the target market. This will affect the price because the company has to lower marketing expenses. It is to ensure that potential clients who are parents benefits from it. As a result, this will reduce its returns until when the market becomes stable. In addition, the company will also incur transport expenses when they supply the food to school. However, it is a mandatory for them to reach children by supplying the lunchboxes on time.
In this marketing case, the target market of the firm will be children at school. This implies that if the company delivers food that is tasty to children, they will give feedback to their parents. This response will motivate parents to aid the firm to market its products by recommending them to parents in other schools.
Considering the marketing mix the 4 p’s, and the option that I selected, it is clear that they will facilitate the provision of lunchbox variety to reach children. Their objective will be to impart decisions that revolve around the 4p’s to serve well customers within their target market. As a result, this will generate a positive feedback from their customers hence promote marketing strategies of the firm (Carl, 2013).
The product decision will be the lunch box variety. In this case, the company needs to ensure that the lunch product that it offers is safe for human consumption. Furthermore, it is also essential for them to package the food well in lunchboxes to satisfy all the children. The pricing decision is also necessary with the option of delivering lunch box variety at school. These pricing decisions incorporate strategies such as allowing discounts for their products. In this case, parents will be motivated by the idea of discounts on food, which the company supplies to their children.
This implies that they will cater for fewer expenses when they accept the idea of lunch box variety. Conversely, offering discounts will also be beneficial to the firm by increasing their marketing strategy. Place or distribution also relates with the notion of delivering lunch to children. Through distribution, the firm gets to access their customers through transportation (Carl, 2013). It also means that as the company transports variety of lunch boxes to children, they have to keep time. This will avoid situations whereby children eat late lunch and delay their learning sessions. In this context, promotion decision is also vital because it enhances communication during marketing. This type of communication incorporates sales promotions and advertisements that will attract other potential customers from other schools.
Carl, W. (2013). Marketing Mix and Strategies. London: University Publishers.