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Sample Essay on Summary Post

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Sample Essay on Summary Post

I must state that these two units were both informative and educative since I learned numerous aspects, which I never knew about before starting the course. Among the aspects I learned in unit 1 included the different definitions of marketing, marketing mix, marketing environment, marketing activities, market orientation, and market concept (Dibb, 2012). Subsequently, in unit 2, I learned about various marketing activities such as positioning, targeting, and segmentation, as well as repositioning, B2B markets, B2C markets, and the STP process. The topic on the segmentation of both the business-to-business and business-to-consumer markets was equally enlightening to my career (Baines, Fill & Page, 2011).

In addition, the things I learned in these units are related to my workplace and can effectively aid my professional and personal development. Currently, I work as a cost analyst in an oil and gas company whereby some of my duties involve examining different markets that my organization can easily penetrate, as well as manage the costs prudently. Hence, the knowledge acquired from these two units such as marketing mix will assist me to apply the four Ps, which are place, promotion, price, and product (Brassington & Pettit, 2013). Ideally, I will be able to help my company to determine effectively its products’ suitability for a certain target customer base (Dibb, 2012). This will also enable my company to expand its operations according to the advice that I will provide because I am now confident that I can build and implement a viable marketing strategy tactically.

On the same note, my knowledge of the STP process will enable me to conduct marketing activities such as positioning, targeting, and segmentation (Kotler, 2013). Thus, I am confident that I will assist my company to identify potential customers’ characteristics and create a product that will appeal to them. This will also enable my company to have a competitive edge, which will attract more, and future customers to purchase the products offered.


Baines P., Fill C. & Page K. 2011. Marketing. Oxford: Oxford University Press. Chapter 6.

Brassington F. & Pettit S. 2013. Essentials of Marketing. Harlow: Pearson. Chapters 1 and 2.

Dibb S., Simkin L., Pride W., & Ferrell O. 2012. Marketing, Concepts and Strategies. Andover: Cengage. Chapters 1 and 3.

Kotler P., Armstrong G., Harris L., & Piercy N. 2013. Principles of Marketing. Harlow: Pearson. Chapter 7.

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