Open Always
Email: support@globalcompose.com Call Now! +1-315 515-4588
Open Always
Email: support@globalcompose.com Call Now! +1-315 515-4588

Sample Essay on Business Week: Marketing Channels

This sample paper on (Sample Essay on Business Week: Marketing Channels)was uploaded by one our contributors and does not necessarily reflect how our professionals write our papers. If you would like this paper removed from our website, please contact us our Contact Us Page.

A Database of over Million Scholarly Resources. Start your Search Now

Sample Essay on Business Week: Marketing Channels

A Brief Summary of the Article

The article was authored by Eric Chemi at the Business Week. It seeks to explain how fear, loneliness, and boredom can be applied to manage marketing channels. Marketing channels are processes making products and services for consumption and use by organizations and individuals are available. Motivating the channel members involves performing distribution functions such as selling, providing credit, and maintenance of inventories by retailers, distributors, and wholesalers. According to Eric, fear can motivate marketing channel members. A study at the University of British Columbia revealed that, loneliness and fear assists people to develop and increase emotional attachment to products and services (Eric, 2014).

The product and pricing issues in channel management are mainly aligned to fear, excitement, and boredom. These issues can induce desires, needs, and wants to develop a connection with the product. Thus, the more afraid an individual or firm is, the more likely it will buy or acquire high quantities of a product or services respectively. More so, they are likely to purchase the product or service at a higher price (Berkowitz & Hartley, 2000).

Promotions in marketing channels involve buying, selling, and risk taking. An agent has to supply a product or service in order to conduct promotions. Consequently, potential customers ought to be contracted, as they are more likely to solicit for the product or service. More importantly, ownership of inventory ought to be evaluated, as it can either be obsolete or deteriorated increasing business risks. The logistics and supply chain management in marketing channels involve assorting, storing, sorting and transportation. Assorting involves creation of product assortments from diverse sources to meet consumer need. Storing involves assembling and preserving products at well-situated locations offering high quality consumer services. Sorting on the other hand involves purchase of products in large quantities in order to break them to smaller amounts desirable by consumers. Lastly, transportation is the physical movement of products to the consumer (Berkowitz & Hartley, 2000).

However, Eric Chemi asserts these logistical functions can be achieved if a consumer is aware of the products and services. More so, the customer should either hold or associate with the product in order to derive satisfaction. An evaluation of channel member performance should therefore be based on the levels of satisfaction derived by the consumer. Thus, consumers facing loneliness, fear, and boredom can improve marketing performances about brands they develop and sustain an emotional, physical, and psychological attachment (Eric, 2014).

The article relates to key concepts involved in marketing. Foremost, it affirms consumers derive desire to acquire a product or service through marketing. Thus, agents ought to undertake marketing in order to create time, form, place, and possession utility among buyers. The article encourages use of electronic marketing channels as they are interactive. More so, they are expansive as they can undertake direct marketing coupled with dual distribution channels (Eric, 2014).

My personal reaction to the article based on the marketing perspective gained during the course collaborates with the author. During the course, I learnt marketing involves raising awareness. Consequently, Eric asserts raising product or service awareness among consumers facing loneliness, boredom and fear can improve marketing strategies. Thus, marketing involves products, services, sellers, and buyers. However, the seller should encourage a buyer to purchase the product or service. More importantly, the product or service should meet and fulfill its commercial, emotional, physical, and psychological needs with regards to buyers and sellers.


References

Berkowitz, K., & Hartley, R. (2000). Marketing Channels and Wholesaling, Irwin/McGraw Hill Publishers.

Eric, C. (2014). Fear as Marketing Tool: Scary Sells, Business Week, 

Sharing is: CARING

Are you looking for homework writing help? Click on Order Now button below to Submit your assignment details.

Homework Writing Help
We Can Help you with this Assignment right now!
Sample Essay on Business Week: Marketing Channels

Are you looking for homework writing help on (Sample Essay on Business Week: Marketing Channels)?Well you can either use the sample paper provided to write your paper or you could contact us today for an original paper. If you are looking for an assignment to submit, then click on ORDER NOW button or contact us today. Our Professional Writers will be glad to write your paper from scratch.

 

We ensure that assignment instructions are followed, the paper is written from scratch. If you are not satisfied by our service, you can either request for refund or unlimited revisions for your order at absolutely no extra pay. Once the writer has completed your paper, the editors check your paper for any grammar/formatting/plagiarism mistakes, then the final paper is sent to your email.

Privacy| Confidentiality

Sample Essay on Business Week: Marketing Channels

We do not share your personal information with any company or person. We have also ensured that the ordering process is secure; you can check the security feature in the browser. For confidentiality purposes, all papers are sent to your personal email. If you have any questions, contact us any time via email, live chat or our phone number.

Our Clients Testimonials

  • I appreciate help on the assignment. It was hard for me but am good to go now

    Impact of pollution on Environment
  • Am happy now having completed the very difficult assignment

    Creative Message Strategies
  • Your writer did a fine job on the revisions. The paper is now ok

    Ethics: Theory and Practice
  • The paper was so involving but am happy it is done. Will reach you with more assignments

    Title: Privatization in or of America
  • I expected perfection in terms of grammar and I am happy. Lecturer is always on our head but was pleased with my paper. Once again, thanks a lot

    Title: Bundaberg Inquiry
  • The paper looks perfect now, thank to the writer

    Health Care Systems
  • You helped me complete several other tasks as you handled paper. wonna thank you

    Critique Paper on Political Change

Related Articles

Sample Essay on Business Week: Marketing Channels

Analyze the Nursing Roles in providing Comprehensive care in a Variety of Community Health Settings

Community Settings This week’s graded topics relate to the following Course Outcomes (COs). CO3: Plan prevention and population-focused interventions for vulnerable populations using professional clinical judgment and evidence-based practice. (POs...
Read More

Case Study Assignment on Ethical Issues in Asia-Pacific business

Case study assignment on Ethical Issues in Asia-Pacific business For this assignment, students will write a case study report in 2,000 words based on a case identified with circumstance or...
Read More

Sample Report Paper on The proposed reward system and strategy for the big city university

A good reward system should motivate workers. It should also attract and retain the same workers. On the contrary, a bad reward system does not do either of these things....
Read More

Management of PCOS through Homoeopathy-A case report

Introduction PCOS is the acronym for Polycystic Ovarian Syndrome. It is the most common endocrine disorder of women in their reproductive period manifested by irregular menstrual cycles and polycystic ovaries,...
Read More

Get more from us…

Would you like this sample paper to be sent to your email or would you like to receive weekly articles on how to write your assignments? You can simply send us your request on how to write your paper and we will email you a free guide within 24-36 hours. Kindly subscribe below!

Email Address: support@globalcompose.com