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Sample Discussion Conclusion Paper on Taste Test

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Sample Discussion Conclusion Paper on Taste Test

The knowledge of a brand has a significant impact on the tastes and preferences of consumers. Branding is a marketing activity that resides in the mind of consumers, and shapes their perception of a product. Soft drinks have gained popularity over the past few decades, and some people boast that they can easily identify a soft drink just by merely tasting it. This study involved a blind taste test on Coke and Pepsi among ten study participants, five males and five females. The blind test was preferred because the participants did not know the brands they were consuming, and preconceived ideas could not have affected their choices.

My first interest was to know whether the participants could easily the name of the brand they had consumed. Surprisingly, six out of the ten could not correctly identify the soft drinks. We were also interested in the preference among different genders. Among the females, only one liked the Coke brand, and among the males, two out of the five liked the brand. The rest voted for the Pepsi brand.

We were also interested in why the study participants were interested in their chosen brands. Their main reason, for liking their respective brands, was because of sweetness. Both sides attributed sweetness as the primary reason. Although the sweetness is relative, it was concluded that Pepsi was sweeter than Coke because of the numbers. The stimulatory effect it had because of the caffeine content was also analyzed, and Pepsi made the day. The results contradict some of the open tastes that have been on the same brands. In addition, it shows how branding affects the choice of consumer

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