Strengths

• Dedicated team:

The company has a dedicated team who are ready sell the services to consumers. Thus, interacting with the potential consumers and becoming well conversant with the customer needs.

• Company product acceptance

The company services have quick acceptance from the customers who believe that their big hustle is reduced.

• Strong brand equity:

The company uses digital efforts, in stores advertising, promotional campaigns as their marketing promotional methods. Therefore, this have enabled strong brand in the mind of consumers. In addition, the products are also unique in the market.

Weaknesses

• The company has a limited cash flows:

Since this is an upcoming company, it does not have enough financial resources andtherefore, becomes difficult to enter the market.

• There is limited number of consumers

            The company has limited number of consumers. Most of them include those who use Facebook and Instagram.

• The founder may lose sight of the potential scope of business:

This is another challenge since the company is involved in several business activities at the same time

• Low media expenditure.

The business does not have enough resources both human and financial to support its media expenditure and makes the competitors to have a more expenditure than them.

Opportunities

• Glowing global market:

The global market is growing each and every day.

• Increased global population:

The world population is growing and therefore, the market increases.

• Emerging markets:

In regards to the business of the company, emerging markets are developing making the company to grow.

• Gaps in the market:

The company has identified gaps in the market and it is continuing to identify.

Threats

• Increased number of competitors:

There are large number of competitors who uses online services to advertise their products and services.

• Substitutes:

The company has substitutes and therefore, the customer becomes very sensitive to the price of the product.

• Price wars

There are price wars among the competitors due to high presence of substitutes. Consumers are always sensitive to price.