Open Always
Email: Call Now! +1-315 515-4588
Open Always
Email: Call Now! +1-315 515-4588

Sample Coursework Paper on Marketing

This sample paper on (Sample Coursework Paper on Marketing) was uploaded by one our contributors and does not necessarily reflect how our professionals write our papers. If you would like this paper removed from our website, please contact us via our Contact Us Page.

A Database of over Million Scholarly Resources. Start your Search Now

Sample Coursework Paper on Marketing

How do you create a buyer-centric website? 

First, a buyer-centric website must have photos and images that are clear enough to tell the author’s story. Non-text content such as audio feds, charts, graphs, and photos must be able to entertain the people who visit the site (Weylman, 2013 pg 145). A buyer-centric website should have content tools that are interactive to ensure that site visitors are engaged and that their interest in the site is heightened. This will make the visitors go through the products as well as the sales cycle (Scott, 2013 pg 176).

A website, which is buyer-centric, must make room for feedback loops. A great site is one that helps the users to interact with the organization (Bodnar & Cohen, 2011 pg 39). Contact links should be made easily available for the visitors. Additionally, feedback buttons such as “rate this” and online reviews will ensure that visitors leave valuable comments that may be valuable to the site owners. Building a site personality is equally important since it makes a site memorable to the visitors.

  1. Why is imagery so important to content marketing? 

Imagery is so important in content marketing because many buyers have a preference for visuals. Today, a huge number of consumers fall for interactions that have photographs and videos in them since they find such easy to understand and equally entertaining (Scott, 2013 pg 125). Secondly, imagery in content marketing helps the buyers to remember the content of the author. Research reveals that people easily remember 80 percent of that which they see than read.

Content marketing requires imagery since pictures are important tools that may be used to engender SEO value. Combining tests with images is likely to increase the possibility of having the site’s page placed on top of other links on Google. In addition, very few customers would want to read a block of text on a site without images. Imagery makes a site more attractive hence attractive to the visitors.

  1. What’s the beauty of social media (specifically Instagram, Pinterest, and posting infographics) to the author?

Instagram offers the platform for meeting huge audience. For instance, the monthly users on Instagram are approximately 400 million, with close to 70 million photos uploaded every day (Miles, 2013 pg 67). Instagram provides a sure market for every author. On the other hand, Pinterest offers the author a verified company page hence ensuring a buildup of trust for the business. An author who has a business account enjoys view of the analytics, especially after a verification of the business website is done.

On the other hand, the beauty of posting infographics is that it creates a sharing platform for the visitors. Infographics are usually attractive and interesting hence grabbing the attention of its audience. Secondly, infographics help in building brand awareness. The images used have the ability to express a business message more easily. The images also stick in the mind of the audience more than the textual content (Krum, 2013 pg 55). 


  1. What is the one lesson you learned in Chapter 21 that will help you handle PR as a marketing professional? 

One lesson I have learned in Chapter 21 that will help me handle PR as a marketing professional is that I must utilize modern marketing strategies for success in business. As a PR professional, I must ensure that the use of Facebook, Instagram, Pinterest, blogs, and Twitter is done appropriately not only to market the company’s products, but also to maintain the reputation of the company (Scott, 2013).

















Bodnar, K. & Cohen, J. (2011). The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More. NY: John Wiley & Sons.
Miles, J. (2013). Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures: Build Your Brand and Reach More Customers with the Power of Pictures. NY: McGraw Hill Professional.
Krum, R. (2013). Cool Infographics: Effective Communication with Data Visualization and Design. NY: John Wiley & Sons.

Scott, D. (2013). The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. NY: John Wiley & Sons.

Weylman, R. (2013). The power of why: Breaking out in a competitive marketplace. Boston: Houghton Mifflin Harcourt.

Sharing is: CARING

Are you looking for homework writing help? Click on Order Now button below to Submit your assignment details.

Homework Writing Help
We Can Help you with this Assignment right now!
Sample Coursework Paper on Marketing

Are you looking for homework writing help on (Sample Coursework Paper on Marketing)?Well, you can either use the sample paper provided to write your paper or you could contact us today for an original paper. If you are looking for an assignment to submit, then click on ORDER NOW button or contact us today. Our Professional Writers will be glad to write your paper from scratch.




We ensure that assignment instructions are followed, the paper is written from scratch. If you are not satisfied by our service, you can either request for refund or unlimited revisions for your order at absolutely no extra pay. Once the writer has completed your paper, the editors check your paper for any grammar/formatting/plagiarism mistakes, then the final paper is sent to your email.

Privacy| Confidentiality

Sample Coursework Paper on Marketing

We do not share your personal information with any company or person. We have also ensured that the ordering process is secure; you can check the security feature in the browser. For confidentiality purposes, all papers are sent to your personal email. If you have any questions, contact us any time via email, live chat or our phone number.

Our Clients Testimonials

  • I appreciate help on the assignment. It was hard for me but am good to go now

    Impact of pollution on Environment
  • Am happy now having completed the very difficult assignment

    Creative Message Strategies
  • Your writer did a fine job on the revisions. The paper is now ok

    Ethics: Theory and Practice
  • The paper was so involving but am happy it is done. Will reach you with more assignments

    Title: Privatization in or of America
  • I expected perfection in terms of grammar and I am happy. Lecturer is always on our head but was pleased with my paper. Once again, thanks a lot

    Title: Bundaberg Inquiry
  • The paper looks perfect now, thank to the writer

    Health Care Systems
  • You helped me complete several other tasks as you handled paper. wonna thank you

    Critique Paper on Political Change

Related Articles

Sample Coursework Paper on Marketing

Get more from us…

Would you like this sample paper to be sent to your email or would you like to receive weekly articles on how to write your assignments? You can simply send us your request on how to write your paper and we will email you a free guide within 24-36 hours. Kindly subscribe below!

Email Address: