Open Always
Email: Call Now! +1-315 515-4588
Open Always
Email: Call Now! +1-315 515-4588

Sample Case Study Paper on Marketing

This sample paper on (Sample Case Study Paper on Marketing) was uploaded by one our contributors and does not necessarily reflect how our professionals write our papers. If you would like this paper removed from our website, please contact us via our Contact Us Page.

A Database of over Million Scholarly Resources. Start your Search Now

Sample Case Study Paper on Marketing

The target customers for Enviroserve in the private sector are the various electronic companies in the region like the Kuwait network electronic technology company.  This target group is chosen because they are dealing with different types of electronics that they sell to the final consumers and they also accumulate large amounts of electronic waste that needs to be recycled. Additionally, the final consumers of the various electronic devices around the country also form the customer target group for the company (Fitzsimmons, and Mona Fitzsimmons, 32).  The best way to get these customers is through the creation of collection depots across the major cities and towns in Kuwait that these e-wastes could be collected. To attract the very few big volumes of customers, the company will approach the well established electronic shops in the region.  It will then persuade these recognized electronic companies to use their network to collect these wastes such as the phones and other accessories (Schindler, 23).  Additionally, the company should make this responsibility possible by giving these companies a boost to enhance their Corporate Social Responsibility hence;   it will use the CSR department for this adventure.

Comparing the two countries, the channel with which the large volume consumer base would be sought is very different in the two countries.  This notion is because, in the UAE, the company is currently using various arms of the government to help it gather the large volume customer base. On the other hand, in Kuwait, the company would use the private sector solely in such a way that they would not seek for the support of the government.  In this prospect, the channel of a collection is also deemed to be entirely different since it is the private sector that would be collecting the e-waste at selected depots.  In UAE, the customer would walk into various outlets designated by the company and then get the dump these e-wastes. The main difference here comes at the point of collection of these waste and the persons charged with the responsibility of collecting these wastes (Schindler, 23).  One similar thing about the customer is that they are all the end users of the electronic products that are being recycled.

In the developing of a pricing strategy, the company should use the cost-based pricing strategy such that the cost of collecting the e-wastes should be well calculated, and markup added on top in order to arrive at the correct price of the product.  Additionally, the company should use the high level of price differentiation. Here, it will give much attention to the various customer needs for the waste product and look into the way in which they perceive the product would benefit them in relation to the price to mentioned. Additionally, for the company to reduce the risks of loss, it could successfully engage the professional pricing where the price would be determined by a team of experts after examining the various areas of concern that need to be accentuated in this stance (Schindler, 333). 























Work cited

Fitzsimmons, James A, and Mona J. Fitzsimmons. New Service Development: Creating Memorable Experiences. Thousand Oaks, Calif: Sage, 2000. Print.

Schindler, Robert. Pricing Strategies: A Marketing Approach. Thousand Oaks, Calif: Sage Publications, Inc, 2012. Print.

Smith, Tim J. Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures. Mason, Oh: South-Western Cengage Learning, 2012. Print.

Sharing is: CARING

Are you looking for homework writing help? Click on Order Now button below to Submit your assignment details.

Homework Writing Help
We Can Help you with this Assignment right now!
Sample Case Study Paper on Marketing

Are you looking for homework writing help on (Sample Case Study Paper on Marketing)?Well, you can either use the sample paper provided to write your paper or you could contact us today for an original paper. If you are looking for an assignment to submit, then click on ORDER NOW button or contact us today. Our Professional Writers will be glad to write your paper from scratch.




We ensure that assignment instructions are followed, the paper is written from scratch. If you are not satisfied by our service, you can either request for refund or unlimited revisions for your order at absolutely no extra pay. Once the writer has completed your paper, the editors check your paper for any grammar/formatting/plagiarism mistakes, then the final paper is sent to your email.

Privacy| Confidentiality

Sample Case Study Paper on Marketing

We do not share your personal information with any company or person. We have also ensured that the ordering process is secure; you can check the security feature in the browser. For confidentiality purposes, all papers are sent to your personal email. If you have any questions, contact us any time via email, live chat or our phone number.

Our Clients Testimonials

  • I appreciate help on the assignment. It was hard for me but am good to go now

    Impact of pollution on Environment
  • Am happy now having completed the very difficult assignment

    Creative Message Strategies
  • Your writer did a fine job on the revisions. The paper is now ok

    Ethics: Theory and Practice
  • The paper was so involving but am happy it is done. Will reach you with more assignments

    Title: Privatization in or of America
  • I expected perfection in terms of grammar and I am happy. Lecturer is always on our head but was pleased with my paper. Once again, thanks a lot

    Title: Bundaberg Inquiry
  • The paper looks perfect now, thank to the writer

    Health Care Systems
  • You helped me complete several other tasks as you handled paper. wonna thank you

    Critique Paper on Political Change

Related Articles

Sample Case Study Paper on Marketing

Get more from us…

Would you like this sample paper to be sent to your email or would you like to receive weekly articles on how to write your assignments? You can simply send us your request on how to write your paper and we will email you a free guide within 24-36 hours. Kindly subscribe below!

Email Address: