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Sample Business Plan Paper on SWOT Analysis of the Coca Cola Company

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Sample Business Plan Paper on SWOT Analysis of the Coca Cola Company

The coca cola company is a manufacturer, retailer, and marketer of non-alcoholic beverages with over 500 brands in more than 200 countries. SWOT analysis is done to help a company identify areas that require improvements by analyzing its strengths, weaknesses, opportunities, and threats. This paper will conduct a SWOT analysis of the coca cola company.

Strengths.

·         Product diversification. The company has large number of drink brands, which are successful (“The Coca-Cola Company: A Short SWOT Analysis.” n. p).

·         Large and effective distribution network.The company has over 500 brands in more than 200 countries.

·         Strong brand names of products.

·         The company’s cost of manufacturing is low, thus, leading to increased profits

·         Diverse workforce. The company values a diverse workforce and that is why it has remained dominant in the market.

·         They have modernized facilities, such as machinery, buildings, raw materials, tools, and storage facilities.

 

Weaknesses

·         Limited number of healthy beverages

·         The company is not able to change its production line due to its large manufacturing capacity.

·         They have a long chain of distribution that makes their products expensive when they reach to the consumer.

 

Opportunities

·         New markets and countries for the company to expand into.

·         Favorable government policies in most countries around the world where they are easily given licenses to trade their products (“The Coca-Cola Company: A Short SWOT Analysis.” n. p).

·         Demographic factors. A large age bracket of the population readily accepts their products as a refreshing beverage.

·         Customer loyalty. The company has managed to achieve customer loyalty in most parts of the world

 

Threats

·         The company faces stiff competition from other beverage companies, such as Pepsi

·         Changing consumer preferences. Some consumers prefer products that are not carbonated. Therefore, the demand for some coca cola products is reduced.

·         Changing foreign exchange (dollar currency).

·         Saturated market for carbonated drinks may cause the company to lose sales.

 

 

 

 

 

 

Work Cited

“The Coca-Cola Company: A Short SWOT Analysis.” Value Line – The Most Trusted Name in      Investment Research. N.p., n.d. Web. 23 Apr. 2016.

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