Blendjet blender is a portable battery-operated blender used to make fresh smoothies,
baby food and shakes. This blender has 6 stainless-steel blender blades that are durable and
strong. It has a single button that makes operation easier by customers. Blendjet’s battery is a
2000mAh that can be charged through a USB port. Furthermore, blendjet has inbuilt safety
features that can prevent overheating. The safety features also prevent the blender from
functioning if the components are not properly assembled. The blender’s lightweight features
makes it easier for customers to move around with. Blendjet blender provides good value for
customers since it is portable and one can make a smoothie or shake at their own convenient time
and place. It also blends faster than other blenders as its name suggests.
The Chinese market is the best to market the new portable blendjet blender due to
China’s rapid economic growth rate. Blendjet can easily penetrate the international market via
China market though it may come with various environmental effects. Below is the SWOT
analysis covering some of the environmental factors that affect international marketing of
blendjet blender.
Strengths
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Economic factor: blendjet blender has a competitive advantage compared to
other blenders in that it is small, lightweight, and uses a rechargeable battery
making it portable.
Cultural factor: many blender users have a mindset that blenders are hard to
operate due to the many small buttons and overheating while blending. Blendjet
has an effective solution to the problem since it has one button that controls the
whole operation and has an inbuilt feature that prevents overheating.
Societal factor: many customers value time saving and would want a highly
efficient blender that has a good speed range. Blendjet is a faster operating
blender and can handle the most blending task in the kitchen.
Weaknesses
Legal factor: based on the weight and measures Act that ensure that goods
sold are weighed on standard weighting equipment, blendjet will be
challenged since it has no considerations of the Act.
Economic factor: blendjet lacks a marketing expertise which is key to
business sustainability and growth.
Ethical factor: customers with babies avoid use of blenders because they are
noisy and loud and can cause lack of sleep. Blendjet is noisy.
Opportunities
Economic factor: an increase in disposable income will attract more
customers who are in need of quality blenders like blendjet.
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Political: increase in excise duty of blenders will have a huge upward
shift in sales of blendjet.
Cultural factor: customers have beliefs that blenders cannot blend hot
mixtures. Blendjet blender can be improvised to blend hot mixtures.
Threats
Economic factor: competition by other blenders companies like
Philips with well known brands internationally.
Political factor: changing government rules like continuous increase
of taxes on blenders may lead to a decrease of sales.
Cultural factor: customers’ perspective that blenders are loud and
noisy.
China is the second largest country in gross development per capita after the U.S.
Entry mode of blendjet blender is through joint venture. Partnering with an existing
company in china will boost blendjet’s penetration in the market. Controlling the sales of
the blender is through setting a viable price tag of the blender to reduce the risks of
product failure. Cultural imperatives like relationship building is key to penetrating the
market in china. It is vital to build relationships with people to gain trust before starting
the business in China.
Product positioning is a primary factor that will help to attract customers to
blendjet. Products attributes is one of the key product-positioning strategy to market
blendjet. Positioning statement is; for smoothies and shakes enthusiasts, blendjet is the
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blender that makes smoothies, baby food and milkshakes. Unlike other blenders, blendjet
is portable, uses a rechargeable battery