/ Published in Management Information System

Sample Management Information System Essay on Environmental Scan

Environmental Scan for Truvia

Environmental
Force

Positive Trends Negative Trends

Social  Well educated consumers

 Use of GMO
 Revolution for the food and
health of people (Youtube,
2012)

 Battle of Heart and
Mind
 Confusing Claims
 Low demand
(McKee, Kemp, &
Spence, 2012)

Economic  Fast-growing sector
 High demand for the
product
 Favorable impact as the
organic food (Youtube,
2015)

 Competition from
EU markets
 Unable to meet
demand
 Impact of recession
on sales due to large
prices (Truvia, n.d.)

Technological  Highly innovative sector
 Organic operations lead to
high quality
 Creative Solution for the
Problem (Youtube, 2011)

 Environmental and
ecological problem
 The problem for
conventional
farming
 Needed a high level

(Youtube, 2011)

ENVIRONMENTAL SCAN 3

of production
technology

Competitive  Demand for the product
from other industry
 Large potential market
 Consumers are willing to
pay more for the product
that is health-conscious
(Truvia, n.d.) .

 Competition from
substitute products
 Competition from
own industry
 Competition from
global
manufacturers
(Youtube, 2012)

Regulatory  Favorable government

policy
 Support for the sector
 Availability of option for
the finance and market
(McKee, Kemp, & Spence,
2012)

 No subsidies
available
 High expenses on
the research
 Competition from
other countries
market (McKee,
Kemp, & Spence,
2012)

Global  The pressure of WTO for
organic foods and health
products

 Strict safety
standards
 GMOs banned in

ENVIRONMENTAL SCAN 4

 A new group of consumers
 Health-conscious people
globally

several countries
 New industry
standards

ENVIRONMENTAL SCAN 5

References

McKee, A., Kemp, T., & Spence, G. (2012). Management: A Focus on Leaders. Pearson Higher
Education AU.
Truvia. (n.d.). Retrieved from Truvia: https://www.truvia.com/
Youtube. (2011, July 17). Truvia Commercial. Retrieved from youtube:

Youtube. (2012, February 22). Truvia® Natural Sweetener- From the field to your table.
Retrieved from Youtube: https://www.youtube.com/watch?v=y1U373Pt6DY
Youtube. (2015, August 30). The Story of Truvia® Natural Sweetener. Retrieved from Youtube: