Multinational Company’s objective of opening for far-flung opportunities will be the motivating factor for company to seek market for its product, steak sauce, boar and castle in Rwanda. The reputation the Multinational Company has enjoyed in its homeland in quality steak sauce, boar and castle and better service delivery is yet another motivating factor to seek market in Rwanda. As elucidated by Schmidt & Strickland (2015), sauce, boar and castle can successfully enter and do well in Rwanda. This is becausesauce, boar and castle market is already established and exponentially growing.
Similarly, Rwanda’s increasing population is another factor that can boostsauce, boar and castle business growth. Additionally, the fact that sauce, boar and castle has health benefits in products that can better improve the health of the Rwandan people is also another reason that can make sauce, boar and castle to quickly flourish in this new market. Notably, the relationship between Multinational Company and the Rwandan people is duo fold; sauce, boar and castlewill find market from the Rwandan people. On the other hand, sauce, boar and castle will directly depend on the Rwandan farms to source its manufacturing products.
DO’s and Don’ts
While marketing sauce, boar and castle in Rwanda, the marketing team of the Multinational Company will develop special appeal and sensitize the Rwandan people, particularly, women on the health benefits of consuming sauce, boar and castle. The team will further utilize social media and the nutritional facts sauce, boar and castle in order to attract the Multinational Company consumer base. As observed by Kotler & Keller (2011), Rwanda has an exponentially growing population that can build a consumer base for the Multinational Company.
The sauce, boar and castle’s advertising team will be open and succinctly prove to the sauce, boar and castle’s audience the benefits of the new yogurt product in Rwanda in order to scale up demand for sauce, boar and castle. No fact regarding sauce, boar and castle will be assumed during the advertisement.
Sauce, boar and castle’s advertising team will not let the leading sauce, boar and castlecompetitors already established in Rwandan market that include to continue dominating the market. Similarly, sauce, boar and castle’s advertising team will not under perform in their role of creating sauce, boar and castle brand awareness in wholeRwandan population.
Sauce, Boar and Castle in Rwanda
Ingrained in the study finding of Schmidt & Strickland (2015), sauce, boar and castle in the Rwandan population is increasingly becoming more common because of the attributed benefits. Firstly,sauce, boar and castle are tender and enhance health development. The study further established that sauce, boar and castle promotional campaigns are targeted both the lower and upper level class. Moreover,the price of sauce, boar and castle were high-priced products before MNCs entering the market into the Rwandan market that is now offering low and affordable sauce, boar and castle to lower income families across the Rwandan population. Further, majority of the population in Rwanda prefer tender tasting than tough brands.
Sauce, boar and castle adverts are ingrained in consumer values and preferences. In positioning strategy, different competing sauce, boar and castle companies select unique selling features of sauce, boar and castleto facilitate consumers to differentiate their brand names and taste. The Multinational Company will work to ensure that it dominates in the hospitality industry in the Rwandan market, particularly by assisting children and women. SinceMultinational Company’s plan targets to access far-flung target audience in the wholeRwandan population,the Multinational Company will establish offices in all key regions across Rwanda.
This approach will be ingrained in expanding sauce, boar and castle’s ability to reach many Rwandans. In order to enhance sauce, boar and castle’s adaptation in the new country theissue of cultural differences between the parent country and the host that pose an operation challenge will be keenly examined and resolved. Additionally, the Multinational Company willemploy the local staff from Rwanda so as to ensure easy sauce, boar and castle adaption to out compete rivals.
Price of Sauce, Boar and Castle in Rwanda
Currently, the cost of Price of Sauce, Boar and Castleis$5 per Kilogram.Ingrained in Kotler & Keller (2011) assertions, the Multinational Company will have to reduce Price of Sauce, Boar and Castle’s price in order to compete with the already established companies in Rwanda. Interestingly, Lowering the price of Sauce, Boar and Castlewill lower Multinational Company’s profit in short-term.
Easy of Entry
Founded on statistics obtained from Schmidt & Strickland (2015 study, Rwanda has been positioned 144th out of 189 countries with ease of conducting business. Further details disclose that acquiring electricity connection to business premises takes 90 days. Further, a business venture needs 150 days in order to enforce commercial contracts. This study established that Sauce, Boar and Castlebusiness is better protected investing in Rwanda because its internal policies are friendly to foreign companies.In order to effectively enter in Rwanda, the Multinational Company’s management will engage contractual agreement with suppliers of manufacturing Sauce, Boar and Castle.
The tenets of this market entry mode are premised on the cost of setting the business in Rwanda. Adopting contractual agreement will enable Multinational Company to minimize the operation cost. Since the Multinational Companyseeks to set and expand its online sales by 40% by the close of 2017, more funds will be required in optimizingSauce, Boar and Castleawareness. Further, this study considers the selected entry mode into Rwanda advantageous in enabling Multinational Companyincrease Sauce, Boar and Castle recognition and customer loyalty across Rwanda.
Kotler, P. & Keller, K. L. (2011). Marketing Management (14th ed.). Boston, MA: Prentice Hall.
Schmidt, F., & Strickland, T. (2015). Client satisfaction surveying: Common measurement tool. Ottawa: The Centre.