The world is witnessing a new recreation era where the tourism has been posed to become the largest in the world. The projected growth in tourism has forced investors in the resort and vacation industries to develop strategies that will ensure that they remain relevant and attract a big number of customers (Pizam 13). The much anticipated change in the needs of the clients has forced players in the hotel industry to plough back a sizable amount of their profits in not only developing the infrastructure but also exploring new ventures which can keep the clients more engaged thus leaving with a crave to visit the recreation sites again.
Despite enfranchised nature of resort markets in America, Europe and Asia, the business experiences a myriad of challenges ranging from the seasonal pattern exhibited by the visitors as the resorts only gets high profits during the peak period. Also, the nature of the business which is service oriented calls for massive investment in the human capital to guarantee high class services to clients ( Melanie 10-18).
The resort industry has undergone a massive evolution with an aim of meeting the diverse needs of the clients which are not only limited to recreation and provision of relaxation facilities. Many companies in this industry have reviewed their marketing and strategic plan which has seen the development of infrastructure in the hotel that provides value addition to the client by not only providing beautiful surroundings but also provision of services that promote the clients health and wellbeing (Tesone 55).
Resorts have come up with new strategies where they have designed packaged tours which allow tourists to book as a group. Packaged tours tends to attract more visitors as it reduces the costs unlike when and individual travels alone .The clients are able to visit attraction sites within the resort in groups, share the same vehicle. They also benefit from diversity as this tourists come from different regions in the world.
Another major economic trend in the resort industry is the paradigm shift from recreation to business conferencing in hotel occupancy. This calls for need to create a fast rate conference facilities with well fitted in-house accommodation and recreation infrastructure that will ensure that all services are offers under one roof where the client do not necessarily need to travel to get other services.
Development of boutique resorts that targets small upscale clients is another emerging strategy in the resort industry. Pizam notes that his type of resorts caters for a small number of clients who want highly specializes services and facilities (13). One of the primary focuses of this type of hotels is that the management stresses on the privacy of the clients and provision of world class services. Such places are perfect for prominent people who would like to stay away from the glare of the public.
For players in the hotel industry to attract more customers, there is a need to embrace the concept of fantasy resorts like that of Disney resort in Orlando where by the hotel develops strategies that combines lodging, conferencing facilities and development of array of activities that keeps the clients engaged. Many resorts as depicted by Tesone have come up with fascinating activities like hiking and group hunting which thrills the clients thus making them to visit the resort over and over (55).
It is also vital for the hotels to develop programs that ensure that the health and well being of the clients is catered for. This can be achieved through the fitting of the gym facilities and provision of magazines which educates the customers on good eating habits so as to bring their health to check.
The resort industry is projected to become the leading revenue earner in the near future. This revelation calls for players in the industry to come up with strategies that will ensure that the emerging needs of the customers are catered for thus attracting more clients. There is need also for hotel industries to put up high class infrastructure that will accommodate all the needs of the client so as to ensure that players in the industry become relevant thus creating a guarantee to business sustainability.
Pizam, Abraham.International encyclopedia of hospitality management. London: Butterworth-
Melanie, Smith. Health, tourism and hospitality: Spas, wellness and medical travel. New York:
Tesone, Dana. Principles of management for the hospitality industry. New York: Routledge,