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Sample Essay on BSAM and SWOT

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Sample Essay on BSAM and SWOT
When and where are we in Time? (Firm location, and during what time frame does the case take place?
  • BSAM is a real estate development company with its current strategic location in Denver, U.S. The company, though established 10 years ago, has grown both in revenue and provision of employment opportunities.
  • Just like most companies in the real estate industry, BSAM has in the course of its operations experienced various challenges ranging from increased technological advent to competition from new market entrants.  
Who are the Stakeholders? (Group them into categories and put them on the same line by category):
  • The company’s internal stakeholders refer to a particular group (s) of people within the organization who have a direct contact with the establishment.
  • These groups may include; the firm’s personnel, financiers and proprietors.  
  • The company also has external stakeholders who although are not in a direct contact with the company, are occasionally affected by most decisions taken by the establishment. These external stakeholders may include; the firm’s clients, creditors, contractors, the surrounding communities, unions activists, and the state.
  • Additionally, BSAM has a number of corporate stakeholders who can influence most of the decisions or actions taken by the business.
  • Corporate stakeholders have legitimate interest in most of the projects and dealings carried out by the BSAM Company.
  • Notably, without the support of such persons (corporate stakeholders), the company may cease its operations, and include, top managers among other pertinent personalities.      

Industry Firm Competes In & Customer Target Market:

  • The company targets private investments in Denver
  • BSAM also targets large-scale group locations in the U.S offering the affordable services to its clients
  • The firm further aim at contributing remarkably to the construction and capital development projects in the surrounding societies
  • The company further recognizes the importance of market competition in the real estate industry to improve the well-being of its customer bases.  
Who is the Competition? (Group them into categories and put them on the same line by category):
  • The company faces competition from a number of establishments in Denver that deals in the same business.
  • For instance, the Madison & Company Properties and Perry & Co. have been competing for market control.
  • The real estate firms operate in a perfect competition with most customers accorded the luxury of numerous alternatives and comparisons.
Assessment (Key Symptoms and Issues/Problems):
  • Inadequate market share and control given the limited market access
Analysis (The ONE Primary Problem):
  • Increased market competition threatens the survival and operation of the company especially in Denver.
Explain Best Alternatives and How They Will Help “Solve” the Singular Primary Problem Above:

Alternative #1:

Increasing the company’s promotional campaigns both in the print and online media to help in accessing an expanded market base.

Alternative #2:

Offer best services at competitive prices to attract more customers to its brands  

Alternative #3 (BEST/FINAL):

Offer service discounts to customers but with the same high quality as a feasible strategy of mitigating market competitions.

Implementation of Final Recommendation (Action Plan: Describe ways to put it in motion; its cost, timeline, specific details about the plan – Think through EVERYTHING):
  • The company will identify its most loyal customers and other new clients offering them price discounts.
ENT – 101-[Section Letter]

[Case] SWOT Analysis

  1. The company thrives in the provision of quality services at competitive and reasonable prices.
  2. The primary focus of the firm is not price maximization, but rather, maintaining a competitive pricing policy. This initiative has helped the firm to attract new customers and retain the existing ones.        
  3. The company also thrives in brand loyalty with the relentless objective of offering high-quality services.
  4. This has enabled the establishment to expand its market share and control increasing the client bases.
  1. The company’s geographic dependence is one of its major weaknesses. This can be accredited to the fact that the company highly depends on the success of its operation in Denver with no clear focus on other markets in the U.S and beyond.
  2. Per se, any decrease in demand will considerably hurt the operations of the establishment.      
  3. The company has little investment on the welfare of its customer base coupled with limited diversification of its services.    
  1. The firm is considering expanding its operations in other markets in the U.S coupled with an offer of competitive pricing of its services. 
  2. The firm is also continuing to expand its international operations with a special target of the unexploited markets.   
  3. The firm will continue to open more branches in various states in the U.S to increase its operations and revenue.
  4. The firm is also considering increasing its innovativeness to maintain its market uniqueness and retain its vast customer base.
  1. Increasing competition from firms offering related services is a viable threat to the survival and operation of the company.


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