Sample Critical Thinking Paper on Toyota Corporation

Toyota is a motor corporation that was founded is situated in Japan. Employees who work for this company are approximately 333, 498. It is rated as the 12th automotive manufacturer with the highest revenue in the world. Toyota is also the first industry to produce 10 million motor vehicles annually. The firm is characterized by five brands of vehicles that it manufactures, which are Toyota brand, Scion, Hino, Ranz, and Lexus.

Toyota logo and branding was launched in 1936 when the company introduced its model AA to represent the passenger car in the market (Jones, 2010). This Corporation initiated a competition that facilitated the release of a modern logo, which made it clear about the speed of its product line. After many entries, they ended up with the name Toyota that also meant good fortune and riches. Toyota Corporation puts in efforts in marketing by maintaining positive experiences to reflect their vehicle quality and ownership. They use slogans such as “I love what you do for me Toyota” to reflect their experience in ownership and promote marketing.

Toyota SWOT Analysis

This paper depicts information concerning the operation of the company with aid of SWOT analysis. The study reveals that the strength of the company is based on its principles. The first aspect that exhibits the strength of the firm is when the management makes decisions that incorporate long-term strategies and philosophies. Toyota is also a successful corporation when it formulates a continuous platform that enables them to identify issues and solve them immediately. Another factor that contributes to their strength is the “pull” system, which they apply to evade overproduction. The company management has a way of regulating their workload when they embrace a culture to fix challenges and stick to quality.

In addition, the strength of Toyota is shown via its standardized duties that act as a foundation for the continuity of employee empowerment and improvement. The advantage of the firm is that they apply visual control to enhance transparency. Their technology is reliable and is tested thoroughly to facilitate its processes and serve people to their satisfaction. The company is strong because it empowers leaders who are experienced in their duties to train others and apply the philosophy in real life (Roland, 2013).

The strength of this firm is also observed when it grows an exceptional team of individuals who respects its values. For instance, they extend their services to all partners within their network by assisting and challenging them to transform to higher levels. As a result, Toyota has grown to a huge multinational firm and expanded its large markets across the globe. A good example is noted when Toyota displaced GM and ranked as the top automobile maker in 2008. It became the most profitable firm when it increased its sales to other states. Furthermore, the strengths of Toyota Corporation are evident via its modern investment in China and US industries. The outcome led to an increase in returns against the factory trend of worldwide motors. According to commentators, Toyota firm is strong because it has the correct products and services that it releases to the market.


Information about Toyota entails available opportunities, which create a reputation to manufacture vehicles that are friendly to the environment. An example is evident when Toyota proceeds to assemble Prius brands in Japan and export them to other states. Toyota incorporates technology that is advanced to make the firm grow. Rocketing oil costs has also opened chances that have led to increased sales of modern hybrid vehicles. Additionally, this industry has also grabbed an opportunity to spread its technology to other companies that produce motors. A good example is clear when Ford purchased their technology to build up its modern hybrid Explorer SUV. These opportunities are advantageous and contribute to the common interest of the company through hybrid R$D investment (Barkley, 2011). Toyota has also an objective to access the urban markets by releasing products to satisfy the youth. This has given the company a prospect to launch its modern Aygo that targets to offer its services to the street youth market. The motors that are introduced to such marketplaces depict models that are convertible and unique with models, which expand at their rear. This is a great opportunity to be offered by the company because it incorporates segments that fix notorious margins hence create a brand in an easier manner.


Details of threats at the company show that product recalls are a challenge when it comes to the manufacturing of vehicles. For instance, in 2005 the firm experienced faulty font in its suspension structure. This forced it to recall approximately 88,000 trucks, sports utility motors, and pickups because of the blunder (Morgan, 2012). However, Toyota as a Corporation did not reveal information concerning the cost of the recall. Due to this threat, Toyota sold most of its affected motor vehicles in the United States and the remaining ones in Australia, Japan, and Europe (Hurley, 2006).

Another threat that Toyota encounters in daily competition from its rivals who launch new products in the market. This tremendous competition involves new entrants from different sections of the world such as Eastern Europe, China, and South Korea. The firm is also subjected to price campaigns of raw materials that include fuel, rubber, and steel. These threats have led to a negative impact on the economy hence a slowdown of operation in Europe, the Pacific, and the United States. This implies that these factors affect the economy of different states and are potential threats to Toyota. However, the dedication depicted by hardworking staff has made Toyota become the largest automaker that is ranked the fourth position in North America despite the threats.


Toyota is perceived to be a big and successful Corporation across the globe but it also encounters challenges. The demand for vehicles at the market is increasing implying that manufacturers should offer high quality that satisfies their clients. It is observed that this company advertises and sells the majority of its products in Japan and United States. As a result, this exposes the firm to fluctuating political and economical conditions of the mentioned markets. This depicts a weakness and explains why Toyota is shifting its operations in Chinese markets. Furthermore, movements that are evident in exchange rates could assist in realizing the reduction of narrow margins in the car marketplace.

To avoid the disadvantage in the market, the firm requires to produce motors continuously to maintain its efficiency in operations. In this sector, car plants stand for huge investments meaning that their fixed prices are high. Another weakness that affects the company is its expensive costs in retaining labor and training. This means that if a car manufacturer encounters a downturn, the firm is responsible for the capacity. Conversely, if car markets incur upturns, the corporation misses the chance to reveal their potential sells a situation that is caused by under capacity. This is a disadvantage, as the company will take a long period to accommodate such conditions. It is termed to be a typical issue that largely affects companies, which manufacture motor vehicles (Dore, 2008).

Description of Toyota

A brief description of real-world Toyota operations is evident when the firm dedicates its efforts by providing reliable transport means to satisfy the needs of society. In fulfilling the expectations of their clients, Toyota aims at generating high revenue. The company shares its returns with communities and host states via taxes, which lead to stable employment, hence enabling people to benefit from their operations. Toyota Corporation regards safety as its first priority whereby they commit themselves to offer clean products to enhance use everywhere via their activities. Toyota describes itself as a firm that moves people emotionally and facilitates individual activities by transporting them physically. This implies that this industry is into creating happiness among users by providing services and products that excite them.

Company Critics

According to reports from the automotive department, Toyota Corporation does not focus a lot on changes when it comes to safety management. A survey conducted in 2006 about Toyota reveals that the majority of their new items contribute a little too fundamental safety. This also applies to their performance, quality, the value that customers perceive to be vital when purchasing a motor vehicle. In regard to challenges that affect the company, its recalls are more exposed to the public contrasted to those of other car manufacturers. For instance, in 2010 it offered a recall intentionally to replace a cylinder seal and its break master (Candy, 2009). This deal backfired in few days when Nissan recollected two million motors for ignition challenges. This led to a situation that instilled fear among users when potential Toyota came into the limelight.

Marketing Strategy and Support to Enterprise

The management Toyota Company strategizes marketing by spreading its services to different states. For instance, the firm outsources its products and services to satisfy customers at all levels. In addition, Toyota ensures that it engages in operations that are affordable to groups of street youth who require motors to run different businesses. Another strategy that Toyota embraces is to train its employers to ensure that they provide quality services. Furthermore, the company employs the use of modern technology in manufacturing motor vehicles. As a result, it extends its skills to other firms that also build up cars around the world.

The management supports its marketing strategy by creating a platform to understand customers worldwide. This move is significant to the firm because it makes consumers who use Toyota services to be satisfied compared to individuals who visit other motor companies. Dealing with people in an appropriate way contributes a lot to support the business. Toyota depicts its commitment as a marketing strategy whereby it enables them to safeguard energy and time. The management of this company depends on common sense and avoids relying on irrelevant programs. This approach has assisted the firm in a great way by enabling it to begin from a small scale to achieve its large goals.


Barkley, F. (2011). Toyota Motor Corporation. Thousand Oaks, Calif.: Corwin Press.

Candy, L. (2009). Car Manufacture Company. Englewood Cliffs, NJ: Prentice-Hall.

Dore, R. (2008). Marketing Motor Vehicles. Southampton: WIT Press.

Hurley, B. (2006). Toyota Operations. New York: NY Citadel Press.

Jones, B. (2010). Marketing Management Strategy. London: University Press.

Morgan, K. (2012). Toyota Market Brand. Washington: Sage Publications

Roland, L. (2013). SWOT Analysis of Toyota Company. San Francisco, CA: Jossey-Bass.