A mixed-method approach for conducting research presents a cocktail of challenges, as well as benefits depending on the methodology used and the research design. According to Cameron, the major challenges are the availability of resources to conduct research; accessibility of resources to store and arrange data in order to use qualitative and quantitative data (2011). However, for this research on patient satisfaction, communication, and customer responses, these challenges have been overcome using an assortment of methodologies that have ensured that sufficient and accurate data is retrieved from the research. The quality and quantity of the information derived is immense, albeit with a very high degree of accuracy, credibility, and ascertained using “open and closed-ended questions, statistical and text analysis, and interpretive information from databases” (Creswell, 2013). However, caution should be made when using the mixed method approach since improper use of content analysis of the large volumes of data could result in some data being neglected, in place of others that are of lesser value.
Writing styles are the core foundation of a good and articulate research paper. Achievement of this objective requires the use of structured and outlined writing styles depending on the subject discipline, research methodology, and paper requirements. APA is one such writing styles that majority of students use for completion of their researches and dissertations. However, majority contend that the many guidelines and rules of the style are confusing and require astuteness to ensure that every action, syllable, citation, paper format, and outline is adhered to without errors. Schick contends that the use of APA is ideal in the presentation of found research that can be accepted by a panel of professional and academic scholars (2011). Therefore, in spite of the difficulty of the APA writing style, students must strive to learn its core principles and guidelines for the production of quality and comprehensible papers.
Cameron, R. (2011). Mixed methods in business and management: A call to the ‘first generation’. Journal of Management & Organization, 17(2), 245-267
Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches, (4th ed.). Thousand Oaks, CA: Sage.
Schick, K. (2011). Citation obsession? Get over it! The Chronicle of Higher Education,