Effective leadership is a trait that has been exhibited by many leaders and managers across the world. One notable effective leader is Brian Krzanich, CEO of Intel who in 2015 made headlines for his move to diversify the company’s staff worldwide. In January 2015, he announced that Intel had set aside over 300 million dollars that were to be used in diversifying workforce so as to meet company’s goals and counter challenging business environment. According to him, it was paramount to diversify their staff in order to reflect the full availability and talent pool of women and unrepresented minorities (Dishman n.pg).
This move was aimed at fetching diverse talent pool that would push the company forward towards the higher profitability. For instance, it has been revealed that Krzanich increased diverse hiring, providing referral bonuses and developing partnership with high school computer science curriculum for the Oakland Unified School District (Dishman n.pg). In June, statistical report confirmed that these investments were actually paying off. The report elaborated on the fact that the actual number of diverse hires by June was raised up to 1,275 employees in the United States. Therefore, the target for new diverse new hires was surpassed.
Modern trait theory comprehensively defines Krzanich’s behavior because it proposes that effective leaders emerge due to a variety of situations and tasks. This encompasses intelligence and openness to experience; due to current business developments like globalization, it is important to diversify staff so as to ensure company’s presence around the world. This can only be achieved through diversification that taps talent from women and minorities to help push the company forward to ensure its growth and profitability. My personal leadership philosophy is anchored on staff acquisition and retention as defined by Krzanich. This is the only way through which companies can retain their valuable employees and clients.
The former chief executive officer (CEO) of Volkswagen, Martin Winterkorn, is considered one of the most ineffective leaders of 2015. This assertion is based on how he negatively contributed to unethical and illegal installation of software that failed to precisely report emissions on its automobiles (Karin & Christoph n.pg). The company operated unethically despite having a rich history in fostering positive corporate culture that ensured profitability. According to presentations by the company, Martin claimed that he was not aware that a software installed failed to report emission levels of their vehicles (Karin & Christoph n.pg). Many people knew him as a perfectionist who could carry a gauge to measure gaps between car doors and was relentless as he pursued top spot of the company. Moreover, his ineffectiveness manifested itself when he could call employees and openly criticize them. This scared people as they were afraid of losing jobs and, as a result, information was concealed on the emission software. He could also inform them that it was acceptable to cheat as long as the company could still meet its goals and objectives.
Studies have found out that leaders who are obsessed with money may ultimately develop dishonest behaviors (Northouse 44). This supports the assertions that managers are likely to make economic and profitability cases to justify certain decisions they make. Behavioral leadership theory does not support actions by Martin because leaders must portray strong personalities and self-confidence. According to this theory, it was inappropriate for a manager to develop a culture of dishonesty in order to achieve organizational goals (Northouse 68). Reliable and accurate software ought to have been installed on vehicles and employees were never to be encouraged to operate unethically. My own leadership philosophy is anchored on truth and honesty, traits that Martin did not portray in providing leadership to the German automobile company.
Dishman Lydia. The 10 Best and Worst Leaders of 2015. Fast Company, 2015. Web. Retrieved 8 April 2017 from:
Karin M.& Christoph R. Ex-VW CEO Winterkorn Deflects Blame for Emissions Cheating. 2017. Web Retrieved 8 April 21, 2017from:
Northouse, Peter G. Leadership: Theory and Practice. Thousand Oaks: Sage Publications, 2010.