Sample HR Management Essay Paper on Effectiveness of Employee Engagement

Executive Summary

Old Mutual insurance company is an insurance company that aims in the provision of high-
quality services at an affordable price while protecting the values of the customers. The
insurance business being one of competitive nature, it's therefore, paramount the services offered
are of high quality(Mone et al. .2018). To establish itself as a leading insurance company, its
goals are to provide value-added quality services, develop good working relationships with its
customers and the general market at large. To achieve its set goals, the insurance company is
user friendly, better insurance policies and committed to all the clients. The insurance company
is therefore considered one of the best due to its quality services offered differentiating it from
other insurance agencies. The report also entails the fundamental ways to improve on the current
engagement practices and the participation practices while maintaining the quality of services or
slightly improving.


Objectives and Purposes
Employee engagement contributes to the effectiveness of the insurance
company by improving on the retention of customers, customer’s loyalty, productiveness and
convenience. The objectives of the study are to improve on customers retention, to find out the
level of commitment of the employees to the insurance company, to get a vivid picture of the
employee engagement level and to measure the employee’s attitude, feedback and motivation
level. Research shows that customers remain loyal to the insurance companies with a high level
of employee engagement(Mehmood et al. 2017). The employees make the customer feel
appreciated while providing quality and credible services. Customers are therefore loyal to the
insurance company, thereby increasing its competitiveness in the market. The level of
commitment to the company is highly regarded in the market. Services are offered to customers
with a high level of commitment.

The objectives of the Old Mutual Insurance company were:
 Minimise losses while maximising profits
 Generation of profits for sustainability providing quality services
 Provide high-quality insurance services to the customers
 Establish itself as a leading insurance company.
 Mobilisation of savings

For the insurance company to achieve the objectives, well-developed
employee engagement and participation practices must be laid upon(Rook et al. .2017). The
insurance company still goes through a lot of challenges to achieve the set goals.


The insurance company encounters numerous challenges daily on its journey
to be the best there is in the market. The level of employee engagement was slightly high. This is
attributed to the fact that the customers are committed, motivated and have the necessary
attitude. The number of customers evidences it. For its exponential growth, there are several
recommendations. Firstly the company should recognise the efforts of the employees. When the
employees feel appreciated,the level of commitment also increases(Madan & Srivastava,2016) .
Recognition might occur through giving awards to the most industrious as a form of appreciation
to the work the employees do. Managers and supervisors should be recognised in their cause to
foster good employee engagement. This emphasises the role played by relationship-oriented
employee engagement in promoting commitment(Teimouri et al. 2016). Secondly, the Insurance
company should set up focus groups which comprises of managers to enhance the employee
survey. Focus groups could well be driven by the employees and act as feedback mechanism.
Through this focus groups,the employees are able to relay their grievances and opinions. This
opinion might go a long way in improving the status of the Insurance company.

Additionally, the company should implement incentives such as health and
safety and teamwork.The security of the company's employee ensures that the effort done is
maximised. Teamwork fosters unity. It creates a bond and attachment, which helps in improving

Evaluation and Conclusion.

Questionnaires were given out to find the level of employee engagement. The
average of responses on a 5-point rating scale was 3(McKay et al. 2017).The company is,
therefore mandated to improve on current employee management. This will enhance the number
of customers indirectly, increasing productivity. In conclusion, the company will only achieve
the set goals and objectives if employee engagement is improved.


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Madan, P., & Srivastava, S. (2016). Investigating the role of mentoring in managerial

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