Technological innovations like social medial platforms have played a crucial role in
improving societal welfare through changed behavior and better service delivery in the
communication sector. The invention of social media platforms drastically shifted people from
traditional communication means with enhanced efficiency and speedy flow of information.
Many people have raised concerns about the adverse effects that social media platforms have on
the welfare of society with much focus being on the sabotage to real communication. In
particular, those opposed to social media platforms assert that it causes more harm emphasizing
the need to reconsider the society’s mode of communication. However, it is worth noting that
social media is an alternative communication means that has not gagged traditional
communication methods, and any assertion that it sabotages real communication is unjustifiable.
Instead, one can accurately assert that social medial has significantly improved real
communication in the information era.
Increased Audience
Unlike traditional media that have a smaller and targeted audience, social media reaches a
relatively larger audience thus enhancing real communication. Increased access to more people
in the target audience enhances real communication in the society thus making it a better
communication platform. Real communication entails relaying information to the optimal target
audience and having the privilege to receive the feedback within a specified period (Feldman et
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al., p.5-6). Social media offers real-time feedback delivery from the target large audience making
it a better communication tool. Besides, increased audience access by social media makes it an
effective and efficient means of communication compared to traditional communication
methods. Most noteworthy, increased access to people enhances the speedy information flow to
many people and offering them the opportunity to offer feedback as soon as they deem it fit
makes social media a real communication enhancing tool (Valos et al., p.14). Thus, the assertion
that social medial sabotages real communication is unjustifiable as it improves the scope of the
target audience with the desired efficiency.
Two-way Communication Tool
Social media acts as a real-time communication tool as it encourages a two-way
conversation unlike the traditional media tools. Real communication should involve the message
conveyer and the receiver to achieve the desired effectiveness through improved interaction in
the communication process. Traditional communication means often gives power to the conveyer
with the recipient having little opportunity to raise a concern or send feedback regarding the
message conveyed. For instance, when relaying information using televised means, the recipients
of the message often don’t have the opportunity of responding to the conveyer of the message
making it a one-way conversation. The introduction of social medial platforms that allow people
to instantly give feedback to the sender of a given message makes it an ideal real communication
tool. Notably, the two-way conversation element makes social media an engaging platform as the
parties involved in the conversation feel free to raise concerns on the issues underlying in the
message and topic of discussion (Feldman et al., p.19). With the two-way conversation element,
one can accurately argue that social media is a better tool in enhancing real communication.
Conclusion
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The assertion that social media is sabotaging real communication lacks justification as it
is evident that it is a versatile tool that enhances improved communication between individuals.
Unlike traditional means of communication, social medial platforms offer the message conveyer
the opportunity to access a wonder audience within a short period with timely feedback form the
recipients thus making it a better real communication tool. Besides, many social media platforms
area two-way conversation tools making it a better real communication enhancing tool. Thus,
one can justifiably conclude that social media does not sabotage real communication.
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Works Cited
Feldman, David, et al. "Communicating flood risk: Looking back and forward at traditional and
social media outlets." International Journal of Disaster Risk Reduction 15 (2016): 43-51.
Valos, Michael John, et al. "Exploring the integration of social media within integrated
marketing communication frameworks." Marketing Intelligence & Planning (2016).