There’s one important element in business and that is to know your customer. For those in student ministry, it is important that we know who we are ministering to, especially in the context of students in our schools and colleges. Once we know them both personally and demographically, we now have the opportunity to minister to them with the love of God. But we need to know the fault lines that exist in our ministries that might be a mental and spiritual roadblock. That is the rationale behind this book. We’ve often heard students use the phrase, “you lost me,” which simply means that they don’t understand. This book takes the term “lost” to a whole new level, for the sake of our students, for the sake of our ministry, and for the sake of the Kingdom of God.