Sample Marketing Discussion Essay Assignment on Researching the Market

The first step is to research the mobile phone market. Without knowing who is buying phones in certain market segments, I won’t know how to market MM’s new product. I need your help to determine who the market is for the new product. I’ve heard about quantitative and qualitative research, but I’m not sure I really understand the difference between the two. Explain the two types of research and include brief explanations about the advantages and disadvantages of each as related to how they could be used by MM. Also, include how each method can help us define our target market.

The first step is to research the mobile phone market. Without knowing who is buying phones in certain market segments, I won’t know how to market MM’s new product. I need your help to determine who the market is for the new product. I’ve heard about quantitative and qualitative research, but I’m not sure I really understand the difference between the two. Explain the two types of research and include brief explanations about the advantages and disadvantages of each as related to how they could be used by MM. Also, include how each method can help us define our target market.