Please read the attached instructions and paper details down below for the success of this order.
Required Readings
Chapters 2 & 13
Lancaster, G., & Massingham, L. (2018). Essentials of marketing management (2nd ed.). Routledge
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Step 1: Use the skills gap analysis instrument to self-evaluate knowledge and skills before beginning the assignment. When you have completed your self-evaluation, use the text box at the bottom of the worksheet to write a reflection of 400–500 words describing two to three gaps you will work to reduce and why you selected them. The activities you will pursue to develop your selected competencies. *I need this returned to me no later than by October 9, 2022.*
Step 2: NO PAPER NEEDS TO BE WRITTEN; ONLY READING MATERIAL
STEP 3: NO PAPER NEEDS TO BE WRITTEN; ONLY READING MATERIAL
STEP 4: Answer the 4 questions that consider your analysis for current and potential product users. Produce a six-page preliminary consumer buying behavior report (excluding cover page, reference list, tables, graphs, and exhibits) explaining your findings on consumer needs, wants, and preferences in these markets. Ensure that your report is specific to consumers of ACME’s potential product and not to consumers in general. *I need this returned to me no later than by October 11, 2022.*
Support your work with the course readings and at least two scholarly sources and eight reliable nonscholarly sources, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, the Financial Times, the Wall Street Journal, and the Harvard Business Review, as well as the UMGC Library databases, such as Hoover’s and ABI/INFORM. All sources must be cited using APA formatting, both within the text and in the reference list. The report should be organized using headings and subheadings to improve its readability.
Step 5: Submit a one-page value proposition to Erik. Explain why a customer purchases a product or uses a service (i.e., the value a company delivers to its customers). Based on your research of consumer needs in our main markets, describe your value proposition or the benefits that ACME and its potential new product would provide to customers. Remember, a value proposition is essentially the promise that is made to the customer. Also, provide a half-page recommendation to ACME on whether or not to manufacture that product.
Step 6: Final report to Erik should be eight to nine pages, excluding the cover page, executive summary, reference list, and appendices. Any graphs, tables, and figures should be included as appendices. Your report should have one-inch margins and be double-spaced in 12-point Times New Roman font. The report should be organized using headings and subheadings to improve its readability.