2) choose at least one of the five broad goals listed above as though you were working for a company in the world of new home construction techniques. For example, some of you may be interested in Affordability for those economies that need housing while others may be more motivated to create modern, distinctive designs. The rest of your project will hinge on these decisions.
The broad goal of choice for this project is to be focused on durability from one of the five main goals.
Stage III (20 points): Due October 16 Submit a document indicating Goals, Criteria, and a plan to quantify the evaluation of the criteria in Brightspace. LOOK AT THE SAMPLE PRESENTATION AND POWERPOINT IN THE MODULE.
I’m changing up the usual way I have done this part because of past confusion. It seemed to help last semester. It really helped when students collaborated well. In this submission, you are to provide two things: goals and criteria.
- GOALS are the indicators of the success or lack of success of an innovation in a country. For a consumer product, for example, a company may state that a country must be able to provide a market for 400,000 units per year or it will not be a successful introduction. For industrial products that are usually on a larger scale, the goal might be something along the lines of “country can support adoption of one turbine farm within five years and 3 within ten years.” The goals this semester might vary with topic. For example, someone interested in bringing “affordable homes” to a country may set a goal of building 1000 homes per year by the end of 5 years. If you are interested in high end, modern and distinctive designs you may only want to be doing 100 expensive per year by the end of the first 5 years. What shorter term goals or additional goals make sense?
- CRITERIA are measurable aspects of the country or market that indicate whether or not the innovation has a likely chance of success. Your criteria will be specific to the product and the goals and should be phrased so that any country can be rated. At this point, you have not been assigned countries. You should arrange the criteria so they form a complete evaluation method (think “gradebook” or “rubric”). The sample assignment that I posted did not happen to do this. This step has been added as an effort on my part to communicate better what I mean by criteria.
The sample PowerPoint and presentation that are posted are for a Robotic Lawnmower. A grading scale for the criteria might look a little like:
Each item graded on 10 point scale.
Number of homes with correct lot size
<1 million 0 points
1-3 million 4 points
3-5 million 8 points
5+ million 10 points
Household income (USD, PPP)
<10,000 0 points
10,000-30,000 3 points
30,000-60,000 7 points
60,000+ 10 points
<20 0 points
70 + 10
A “passing” score might be an average of 6.5 on all criteria. THIS IS JUST AN ILLUSTRATION, NOT A TEMPLATE NOR A REQUIREMENT OF FORMAT. This has continued to be difficult for some students to implement. The thought process is simply this, “If I want to bring this technology to a new country and achieve my production goals, what do I need to see in that new country?
CRITERIA TO INCLUDE IN STAGE III will depend on the product and anticipated use, as mentioned. This will vary across goals and technology. For this semester if you are looking at affordable homes, you will be looking for areas of poverty and the raw materials for the technology you have chosen. If you are interested in high end, designer homes you need a wealthy population and sources of materials. One manufacturer uses dirt for homes – where might that be successful and what kind of dirt is needed? How much land is needed for the type of homes you wish to provide? You should always include evaluations of political, economic and legal risks (as discussed early in the course) corruption and ease of doing business. At least one video notes the heavy regulation of housing construction in the USA. What kind of regulatory conditions might be good (e.g., heavy environmental regulations for sustainable technology) or bad (e.g., requirement for minimum amount of union labor if the home is mostly built by robots)?