Sample Economic Research paper Assignment on See paper instructions

Case Study assignment / 30% of Final grade The students will create a case study based on the restaurant that the student has chosen for their externship. This assignment will be based on the marketing efforts of the outlet or chain of outlets that that you have chosen. The assignment is due in week 6 – The goal of the assignment is to present an objective view of the operation. The student may choose to employ any or all the following in their assignments – Interviews, Articles and news articles, Web based information and opinion, Demographic evidence, Menu critique, Industry magazines and periodical articles. The case study will include – An overview and brief history of the company – A clear description of the products/menu items being sold and the pricing structure – Target market needs, wants and demands – An objective view of the company’s placement in their niche market and a general study of market competition. – Marketing successes (advertising, promotion, public relations, internal marketing and direct marketing efforts) – SWOT analysis – A final synopsis or overview of the operation Rubric RATING SCALE 0 – 5 0– Does not meet the requirement, information missing, and no evidence of criterion. 2– Does not meet the requirement, little evidence of the criterion. 3– Meets the requirement, beginning or some evidence of the criterion. 4 – Meets the requirements, detailed and consistent evidence of the criterion. 5 – Exceeds requirements, accurate, creative or mature evidence of the criterion. SCORING GUIDE Assignment is well organized and professionally presented. /5 Assignment uses correct grammar, punctuation and spelling. /5 Assignment demonstrates a thorough understanding of required content /5 and structure. An overview and brief history of the company /10 A clear description of the products/menu items being sold and the pricing structure /5 Target market needs, wants and demands /20 An objective view of the company’s placement in their niche market a general study of market competition