Tittle: Critically discuss the following statement: to be successful with new products firms must involve consumers in new product development projects

Title: Critically discuss the following statement: to be successful with new products firms must involve consumers in new product development projects.

Marking Criteria

Marks

Requirements

80+

As below plus:

·        Outstanding work – contains accurate, relevant material, demonstrates understanding of complex subject matter and is able to view it in a wider context. Shows originality and confidence in analysing and criticising assumptions, is aware of the limits of knowledge. Likely to add new insights to the topic and approaches the quality of published material.

·        Evidence of extensive research, uses and presents references effectively.

·        Outstanding quality in terms of organisation, structure, use and flow of language, grammar, spelling, format, presentation, diagrams, tables etc.

70-79

As below plus:

·        Outstanding work – contains accurate, relevant material, demonstrates understanding of complex subject matter and is able to view it in a wider context. Shows originality and confidence in analysing and criticising assumptions, is aware of the limits of knowledge.

·        Evidence of extensive research, uses and presents references effectively.

·        Excellent in terms of organisation, structure, use and flow of language, grammar, spelling, format, presentation, diagrams, tables etc.

 

Basic Structure

Introduction

Main Body

  • Requires a structure within itself
  • Tittle will ‘reveal’ a broad structure

 

Conclusion

  • Arrive at a clear conclusion (maybe that ‘it depends’- you will need to explain what it depends on)

 

Please Consider:

  • Illustrate points with examples
  • Use models/theories