Sociology Assignment on Academic Writing & Research Discussion

Learning Objectives
Understand . . .
 The six tasks comprise sampling design.
 The premises on which sampling theory is based.
 The characteristics of accuracy and precision for
measuring sample validity.
 The two categories of sampling methods and the
variety of sampling techniques within each category.
 The various sampling techniques within each
category.
Copyright © 2019 by The McGraw-Hill Companies, Inc. All rights reserved. 5-3
Sampling
Design in
the
Research
Process
Copyright © 2019 by The McGraw-Hill Companies, Inc. All rights reserved. 5-4
Steps in Sampling Design
Define Target Population & Case
Define Population Parameters
Define & Evaluate Sample Frames
Define Number of Cases
Define Sampling Method
Define Selection & Recruiting
Protocols
Copyright © 2019 by The McGraw-Hill Companies, Inc. All rights reserved. 5-5
Define Target Population & Case
Common Types of
Target Populations in
Business Research
Copyright © 2019 by The McGraw-Hill Companies, Inc. All rights reserved. 5-6
Metro U Dining Study
Who would patronize the club?
How much would they spend?
What days would be most popular?
What menu and service formats?
How often would they use the club?
Who would join the club?
Copyright © 2019 by The McGraw-Hill Companies, Inc. All rights reserved. 5-7
Step 2 in Sampling Design
Define Target Population & Case
Define Population Parameters
Define & Evaluate Sample Frames
Define Number of Cases
Define Sampling Method
Define Selection & Recruiting
Protocols
Copyright © 2019 by The McGraw-Hill Companies, Inc. All rights reserved. 5-8
Data Types Review
Copyright © 2019 by The McGraw-Hill Companies, Inc. All rights reserved. 5-9
Metro U: Population Parameters
Copyright © 2019 by The McGraw-Hill Companies, Inc. All rights reserved. 5-10
Step 3 in Sampling Design
Define Target Population & Case
Define Population Parameters
Define & Evaluate
Sample Frames
Define Number of Cases
Define Sampling Method
Define Selection & Recruiting
Protocols
Copyright © 2019 by The McGraw-Hill Companies, Inc. All rights reserved. 5-11
Sample Frame
List of elements in the population
Complete and correct
Error rate increases over time
May include elements that
must be screened out
International frames
most problem