Sociology Assignment on Academic Writing & Research Discussion

Learning Objectives
Understand . . .
 The six tasks that comprise sampling design.
 The premises on which sampling theory is based.
 The characteristics of accuracy and precision for
measuring sample validity.
 The two categories of sampling methods and the
variety of sampling techniques within each category.
 The various sampling techniques within each
category.
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Sampling
Design in
the
Research
Process
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Steps in Sampling Design
Define Target Population & Case
Define Population Parameters
Define & Evaluate Sample Frames
Define Number of Cases
Define Sampling Method
Define Selection & Recruiting
Protocols
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Define Target Population & Case
Common Types of
Target Populations in
Business Research
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Metro U Dining Study
Who would patronize the club?
How much would a they spend?
What days would be most popular?
What menu and service formats?
How often would they use the club?
Who would join the club?
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Step 2 in Sampling Design
Define Target Population & Case
Define Population Parameters
Define & Evaluate Sample Frames
Define Number of Cases
Define Sampling Method
Define Selection & Recruiting
Protocols
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Data Types Review
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Metro U: Population Parameters
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Step 3 in Sampling Design
Define Target Population & Case
Define Population Parameters
Define & Evaluate
Sample Frames
Define Number of Cases
Define Sampling Method
Define Selection & Recruiting
Protocols
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Sample Frame
List of elements in population
Complete and correct
Error rate increases over time
May include elements that
must be screened out
International frames
most problem