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Social Media Audit Project Assignment

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Social Media Audit Project Assignment

Social Media Audit Questions & Outline

Use 12 point Times New Roman font

Title Page:

– Title of the report

– Your name (if in a group, all group member names)

-MKT 3063

-Date

Executive Summary:

-A half page written summary of your findings in this report. (Single spaced)

Table of contents:

-Do not include the Executive Summary in this.

-Be sure to provide page numbers.

Section A: General Overview of Social Media Activities

  1. What marketing and/or business objectives does the College of Business (COB) pursue through their social media activities? That is, what is the current purpose of using social media?
  2. On which social media channels does the COB have accounts (i.e., owned media)? Are there any channel(s) for which the COB does not have accounts but might consider establishing one? Moreover, are there any channels on which the COB does have accounts but might consider removing them?

Section B: For each active (owned) social media channel: What do you currently use it for?

  1. What is the channel-specific marketing objective? That is, why does the COB use this channel?
  2. Who is the current audience on this channel? How closely aligned is the audience with the COB’s marketing target segment(s)?
  3. What content does the COB currently use on this channel? How closely aligned is this content with the interests and preferences of the COB’s main marketing target segments(s)?
  4. What (earned media) social interactions does the COB expect to be taking place on this channel? Are they happening?

Section C: For each active (owned) social media channel: Competitive and performance intelligence

  1. Who are our competitors? What do the COB’s competitors do on this channel? Are their current audiences and content similar to or different from what the COB does? How well do they perform?
  2. What are some recent examples of successes in this channel? For example, did some posts or content work particularly well, and why (both for you and for competitors)?
  3. What are some recent examples of failures in this channel? For example, did some posts or content work particularly badly, and why (both for you and for competitors)?

Section D: For each active (owned) social media channel: What are some potential posts?

  1. What are some things that specifically relate to the COB that could be shared (e.g. memes that utilize ATU professors, interviews with former students that discuss their jobs, etc.)?
  2. What are some things that are outside of the COB that could be shared (e.g. business news stories, job postings, etc.)?
  3. What are some things that could be shared that would help with recruiting students?

 

Works Cited Page:

-Please cite your sources in APA format if you use any resources.

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