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Pick from three: Samsung, McDonalds, M&S (Marks & Spencer’s)
Word count: Approx. 1700 words and appendices
Choose three of the presentations that you will have given in seminars. Use the theory demonstrated in these to assess the sustainability of the organisation* and demonstrate how the use of IT can help maximise performance.
(*The organisation will be different to the organisations covered in the seminars. The list of organisations for the coursework will be provided by the module leader and it will be posted on the module site through ‘Announcement Section’.)
The following assignment instructions provide a more detailed explanation of the requirements for your submission.
This assignment requires you to:
a) Assess existing practice using operational planning, operations
theory, concepts and tools.
b) Compare the operations with best practice.
c) Suggest a reason for your findings.
d) Identify how IT helps, or could help deliver efficient operations.
Your research should focus on establishing the nature of operations in your chosen case study.
The body of your assessment should focus on reapplying those tools and theories to your chosen organisation in order to establish the extent it demonstrates good practice.
If you choose to structure the main body of your work in a different way, make sure you provide similar coverage of the material.
Introduction : (Approx. 175 words)
of starting the report with the words “in this report I am going to …” or similar.
Main Body: (Approx. 1350 words)
Keep the headings informative, and remember that “main body” is not appropriate.
Section 1: Outline the product and service including delivery, quality
standards, and supply chain, an associated process and the usage of ICT. You should aim at only including description that you will rely on to substantiate your analysis.
Section 2: Analysis of the organisation:
Quality audit, service scape, etc)
Show the extent that the operation is demonstrating good practice.
and change / the operation deviates from the theoretical
model of good practice. Section 3: Explain your findings:
If your analysis suggests that the organisation is only demonstrating good practice, your analysis will need to be thorough and this section will not be needed.
If your analysis suggests that the operation deviates from good practice / theoretical models, then this section should explain reasons for this.
It should not:
operations undertaken and identified where improvements can be
made.” without summarising the actual content (a common mistake).
Care should be taken with grammar and spelling and your work should be referenced in accordance with Cite them Right.
Provide your word count at the end of the report:
If you prepare a good answer, you will probably find the word limit quite tight:
try to persuade your reader that you are right.
Marking criteria Weight
Provision of necessary background information – 10%
The application of concepts and tools – 30%
Analysis of the operation – 20%
Overall presentation including referencing – 10%
Appendices*: 30% (*Marks for the best two presentation will be added by the seminar tutor)
Assessment criteria explained.
Provision of necessary background information.
The extent to which it fits the subsequent analysis.
Application of concepts and tools
The accuracy and understanding of the concepts and tools that are demonstrated.
Analysis of the operation
Your conclusion, including the supporting reasoning. Could this report be given to the company concerned? Would they consider it demonstrates sufficient understanding of their particular situation?
Structure, writing style and referencing technique
More detail regarding the assessment criteria and associated standards will be available on Moodle.
First (70% or above) – Ideas critically analysed
Argument is clear, succinct and well supported.
Evidence of a wide range of reading and some independent thought.
Upper second (60-69%) – Critical consideration of relevant ideas.
Arguments are precisely defined and appropriately referenced.
The work is structurally sound and well written.
Lower second (50-59%) – Reasonable understanding of the relevant concepts, but some inconsistencies in application.
Arguments are referenced, but disjointed.
Poor structure, spelling or grammar.
Third (40-49%) – Generally descriptive work with limited evidence of a critical consideration of ideas.
Weaknesses in structure, spelling and grammar.
(below 40%) – Uncritical
Argument indicates little use of relevant literature. Chaotic structure and generally badly written
No reference to theory
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