Research how Marriott International has been impacted by and is currently dealing with the COVID situation

write-up on the subject chosen with your specific insights on the facts, decisions made, gaps, etc. 

Content:

  • Pick an organization

My organization is Marriott International.

  • Research how Marriott International has been impacted by and is currently dealing with the COVID situation. If you can’t find good enough information that may mean that the organization is not large enough or that COVID has had little impact on the firm, so that organization may not be your best choice.
  • Once you have selected and finalized your choice, please let me know so I can put it on the list of organization already chosen.
  • Outline the following:
    1. What are the organization’s value drivers and how does the firm operate under normal circumstances to ensure that those value drivers remain intact?
    2. How has the COVID situation impacted the organization overall or in broad, general terms?
    3. What has the organization done to manage the COVID impact?
      1. Specific to ongoing functions and operations
      2. Specific to preserving their value drivers?
    4. Has the organization been successful in managing the COVID crisis?
      1. Based on the organization’s articles in the press
      2. Based on YOUR assessment of their response
    5. Has the organization’s image during this crisis been tarnished or enhanced?
    6. Other- additional insights you believe are worth mentioning
  • Your analysis is key here. While this effort needs to have a level of fact based on your research, it is your analysis and interpretation of that research that is most valuable and necessary. 

This is not a book report!    This is your insight and analysis of the situation, based on how you interpret the facts.