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Here are some other tips in addition to the guidelines:
Be mindful of the RPIE theory as you read through and formulate your answers and how it relates to the campaign. Did they conduct adequate research, was their planning solid, was the implementation process smooth and timely, and what did they use to evaluate success?
Make sure your business goal is written out in a proper manner.
Discuss the communications goal as well as the communications objectives.
Consider the audiences – there may be more than one – such as a primary or secondary.
When considering the strengths and weaknesses of the campaign, take time to think not only what was strong or weak, but why.
Also consider how and of the ideas or lessons that were learned from the case might be good for your client, Sweat.
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