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1×3000 word essay:
How the assessment relates to the learning outcomes
Your essay should demonstrate the following (in line with the module’s learning outcomes):
Discuss crisis communications as a particular type of PR activity and the role of social media in crisis situations. (the ability of bad news to circulate quickly & a chance to give challenges on social media to speak back to organization, are some of the reasons why crisis communication can often blow up and are be driven by social media. In the response to the crisis that would be where you would want to look at the role of social media, the word crisis, the concept, defining the word, look at what the strategies are to responding to crisis and how it is related to the chosen topics. Pay particular to the role of social media. Draw on academic sources in your answer and illustrate your points with examples.
Crisis Communications recommended reading and sources:
When organisations are in crisis, for whatever reason, coherent communication strategies are crucially important to come out of the crisis intact. You need to look at crisis communications, good practice and bad and the ethical implications of communicating to stakeholders when human well-being is at stake but CEOs may be thinking more about their profit margins.
Coombs, Tim (2013) ‘Crisis public relations management’ (Ch.17) in Exploring Public Relations (eds) Ralph Tench and Liz Yeomans, Pearson.
Duhe, Sandra (2012) New Media and Public Relations, Peter Lang. Part VII ‘Crisis’ .
Fearn-Banks, Kathleen (2006) Crisis communications: a casebook approach, Lawrence Erlbaum.
Harrison, Shirley (1999) Disasters and the Media: managing crisis communications, Macmillan.
Heide, Matt, (2009) ‘On Berger, A Social Constructionist Perspective on Public Relations and Crisis Communication’ in Public Relations and Social Theory: Key Figures and Concepts, (eds) M Fredriksson and M. Fredriksson, Routledge.
Jacquie L’Etang (2008) Public Relations: concepts, practice and critique. Chaps: ‘Reputation, Image and Impression Management’, and ‘Risk, Issues and Ethics’. Sage.
Register, M. and Judy Larkin (2008) Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice Kogan.
Seeger, Matthew ,et al,(2001) ‘Public Relations and Crisis Communication: Organizing and Chaos’ in Handbook of Public Relations, Sage.
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