Module: Business Management 2019-20

Module: Business Management 2019-20
Type of Assessment: Coursework
Percentage of the overall mark for the module: 10%
Answer all 11 questions. Your answers should be typed and clearly labeled.
Deadline: 18 June 2020 (2 weeks). You are encouraged to send me a draft copy of
your work for me to comment on and advise you on how it might be improved. You
should give me 48 hours to get back to you and still leave yourself time to make any
changes to your work after getting my feedback.
Submission times: When you get to university, you will lose marks for any late
submission of work – even if it is only one minute late. Therefore, we follow the same
policy. If an assignment is submitted up to 48 hours late, 10% of marks will be
deducted. If the submission is between 48 hours and one week late, 50% of marks will be
deducted. Thereafter, no marks will be given and the student will have to submit a new
assignment for which marks will be capped at 50%.
If there is a particular reason why you are late, then you might be able to claim
consideration for this (mitigating circumstances), but only if the delay is unexpected
and unavoidable, and if you can supply evidence to back up this reason.
Learning objectives
• Mission, aims, corporate objectives, and strategy (including SWOT analysis)
• Setting marketing objectives. Understanding markets, customers, and STP
• Understanding the marketing mix (7P’s)
• Setting Financial objectives and Sources of finance
• Analysing financial performance
Answer all questions
1. Give 2 SMART objectives that a business may set. (2 marks)
2. Explain the relationship between a business’s mission and its corporate
objectives. (4 marks)
3. Draw up a detailed SWOT analysis (not just bullet points, but with clear analysis
for a business of your choice. (16 marks)
4. Explain one way in which the holiday market may be segmented. (6 marks)
5. Analyse the usefulness of the Boston matrix to the company Samsung. (9 marks)
6. Explain one benefit to a car manufacturer such as Ford of adopting a mass-market approach. (6 marks)
7. Write up a detailed analysis of the Marketing Mix (7Ps) for a real business of
your choice. (16 marks)
8. Explain why a profitable business may run out of cash flow. (6 marks)
9. Explain why setting a budget is a useful exercise for a business of your choice. (6
10. Read the following text and answer the questions that follow it:
Healthy meals Ltd provides a range of low-calorie, organic-ready meals in Bristol; it is the
only supplier, although a competitor (part of a large food company is about to enter the
market. Demand for healthy meals has a price elasticity of demand of –0.45 in the city and
the company has received much coverage in the local media. The company has been
trading since 2011 and last year it enjoyed a very successful year with its operating profit
margin rising to 20.07%.
The company’s managers have started to look forward to next year’s trading and primary
market research has revealed the following:
• Monthly fixed costs will be £15,000
• The average price of a meal is forecast to be £6.50
• Continuing the company’s policy of slowly increasing prices may be less successful
• The ingredients of an average meal will cost £2.50
• Other variable costs will amount to £2.00 per meal.
The company is considering launching a new range of meals based on seafood. One
manager believes that break-even analysis will be of great value in reaching a decision on
whether or not to go ahead with this project. Despite its rising profits the ‘Seafood Project’
will require a large loan from the company’s bank.
a) Calculate the company’s break-even level of production for the next year. Show all
of your workings. (Show all of your workings). (4 marks)
b) Analyse why the company’s operating profit margin might have increased over
the last year. (9 marks)
c)To what extent do you think that the company will benefit from the use of breakeven analysis in taking a decision on the ‘Seafood Project’ (16 marks)
Total 100 marks.
The End