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MKT 324 Research Paper

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MKT 324 Research Paper

MKT 324                    Research Paper

Guidelines for the Research Paper


Bureau of Economic Analysis (U.S. Department of Commerce) has acknowledged “Digital Economy” as an important part of U.S. GDP, and in March 2018, for the first time, released a preliminary report related to “Digital Economy.” (


Wikipedia entry refers to “Digital Economy” as “an economy that is based on digital computing technologies, although we increasingly perceive this as conducting business through markets based on the internet and the World Wide Web. The digital economy is also referred to as the Internet Economy, New Economy, or Web Economy.”


Given the rapidly increasing importance of “Digital Economy” for consumers, businesses, and policymaking, it seems inevitable that today’s students will have to interact with various aspects of “Digital Economy” for considerable part of their future professional career. An objective of this research paper assignment is to introduce you all to the idea of “Digital Economy” and help you gain a preliminary understanding of the same.


For completing this assignment, 

  • Read the following articles listed down below and view suggested video clip.


  • Write a 2-page research paper summarizing each of the three articles and the discussion in the video clip. Please identify at least 3 key insights in each summary and restrict each of your 4 summaries to 200 words. Please do not copy paste from the original articles, summarize in your own words, and do not collaborate with other students. This is strictly an individual assignment.
  • Use 12-pt, Times New Roman font; double-spaced; 1” margin on all sides.

Articles to read:

  1. How Should We Measure the Digital Economy? (Authors: Erik Brynjolfsson, Avinash Collis; Publication: Harvard Business Review)
  2. Managing Our Hub Economy (Authors: Marco Iansiti, Karim R. Lakhani; Publication: Harvard Business Review)
  3. Digital Doesn’t Have to Be Disruptive (Authors: Nathan Furr, Andrew Shipilov; Publication: Harvard Business Review)



YouTube video to view:



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