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MKT 324 Research Paper
Bureau of Economic Analysis (U.S. Department of Commerce) has acknowledged “Digital Economy” as an important part of U.S. GDP, and in March 2018, for the first time, released a preliminary report related to “Digital Economy.” (https://www.bea.gov/data/special–topics/digitaleconomy)
Wikipedia entry refers to “Digital Economy” as “an economy that is based on digital computing technologies, although we increasingly perceive this as conducting business through markets based on the internet and the World Wide Web. The digital economy is also referred to as the Internet Economy, New Economy, or Web Economy.”
Given the rapidly increasing importance of “Digital Economy” for consumers, businesses, and policymaking, it seems inevitable that today’s students will have to interact with various aspects of “Digital Economy” for considerable part of their future professional career. An objective of this research paper assignment is to introduce you all to the idea of “Digital Economy” and help you gain a preliminary understanding of the same.
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