Establishing a culture of sound business ethics within an organization is challenging, to say the least. Companies that market products that are not considered to be “healthy” for consumers have additional challenges. Using the CSU online library, research a company that markets “unhealthy” products. Examples might include tobacco or alcohol companies but these examples are not all-inclusive. Respond to the following questions.
- Briefly describe the company and its product and the ethical dilemma associated with the production and distribution of its products.
- Describe how the perception of the product differs within cultures both within the United States and globally.
- How has this company handled the ethical implications of its product with a focus on social responsibility, integrity, and business ethics?
- Explain how leadership within the organization can instill a culture of ethics within the marketing department as they strive to advertise a product that is not healthy for the customer.
Your response should be a minimum of two double-spaced pages not including the title and reference pages. You are required to use at least one peer-reviewed source. Referenced sources must have accompanying citations complying with APA guidelines.
Media presentations of unhealthy food are considered a contributor to childhood obesity.
This study describes food and beverage presentations in a longitudinal sample of children’s movies.
Methods We conducted a content analysis of the 250 most successful children’s movies from 1991 to 2015. We identified and coded food and beverage appearances and differentiated between healthy, mixed, and unhealthy products. We also coded integration characteristics and movie characteristics. Results A total of 6414 references occurred. Out of these, 41.4% presented clearly unhealthy products. Furthermore, unhealthy products were more likely to be presented centrally, to be evaluated positively, to be interacted with, and to be consumed compared with healthy or mixed foods and beverages. Year and country of production as well as age rating did not have any effects on the appearance and integration of unhealthy products.
Conclusions The predominance of unhealthy foods and beverages in children’s movies is a global and stable phenomenon that concerns children of all ages. Given the ways with which unhealthy foods and beverages are integrated into children’s movies, their persuasive potential is much higher compared with healthy and mixed foods and beverages, thus potentially promoting factors that increase childhood obesity.
Article Note: The copyright line for this article was changed on 4 March 2019 after the original online publication.
Source Citation (MLA 8th Edition)
Matthes, Jorg, and Brigitte Naderer. “Sugary, fatty, and prominent: food and beverage appearances in children’s movies from 1991 to 2015.” Pediatric Obesity, vol. 14, no. 4, 2019, p. n/a+. Gale Academic Onefile, https://link.gale.com/apps/doc/A579424568/AONE?u=oran95108&sid=AONE&xid=cd55a9c1. Accessed 5 Oct. 2019.