Marketing plan based on research promotion, pricing, distribution, advertising, and product mix.

MSH Brands, an imaginary company for this project, is one of five companies competing in the pet food market. As the Brand Manager at MSH Brands develops a marketing plan for a new pet food product. Make decisions regarding promotion, pricing, distribution, advertising, and product mix.
Requirements
Develop a marketing plan including the following elements based on research promotion, pricing, distribution, advertising, and product mix. Include the following in the marketing plan:
1. Business context. Describe the new product to be featured. What are the features and benefits? What is the company’s reason for bringing this to market? What are the corporate objectives for it?
2. Situation analysis. How will this new product complement the existing product portfolio or product line? Who is the target market? Who are the competitors?
3. Marketing strategy. What is the overall marketing strategy to support the achievement of the corporate objectives? What is the product positioning statement?
4. Marketing mix. What is the promotional strategy to support the achievement of the corporate objectives? What is the pricing strategy to support the achievement of the corporate objectives? What is the distribution strategy to support the achievement of the corporate objectives? What is the advertising strategy to support the achievement of the corporate objectives?
5. Effectiveness. How will you measure the effectiveness of this marketing plan?
Also, Include:
• Apply marketing theories and models to develop marketing strategies.
o Articulate the context of the business.
• Evaluate the effectiveness of marketing strategies and methods.
o Evaluate the effectiveness of marketing strategies.
• Use data to support evidence-based marketing decisions.
o Evaluate the situation including the product portfolio, target market, and competitive environment of the business.
o Evaluate the marketing mix for a product.
• Analyze the role of technology and social media ineffective marketing strategies.
o Analyze the expected effectiveness of the marketing plan.
• Communicate marketing needs, opportunities, and strategies with multiple stakeholders