Marketing Coursework Assignment on product/service strategy

Write a post for the Discussion on this topic, addressing the questions below. You may use either a written paragraph or bullet-point format. Part 1 should be 2–3 paragraphs in length or an equivalent amount of content in bullet-point form.

I chose Uber for this discussion post so you need to write about their service strategies.

Part 1: Product Strategy
Briefly describe your product or service. Where is it in the product development life cycle? What recommendations do you have for improving the offering to fit your target market’s needs? Be sure to consider the following:

-What level of quality and consistency does the offering have?

-How many features does it have and can they be removed or added?

-Does the design and/or service deliver what the customer values? If not, how can it improve?

-What improvements would help your offering compete more effectively?

-Discuss how the profitability of your product will change as it moves through each of the phases of the product life cycle.

-Discuss the factors that could contribute to the failure of your product. How will you define product failure?