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Management Research Paper on gulf coca cola beverages

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Management Research Paper on gulf coca cola beverages
    1. Assignment Instruction


      Assignment Title

      Group Research Report

      Course Name

      Advanced Marketing Management

      Course Number

      MKT 570

      Semester or Session

      Spring Term 1




      Dr Babeet Gupta

      Credit Hours


      Assignment Value

      Report – 30 Marks

      Presentation-10 Marks

      Assignment Due Date

      1 March 2021

      Procedure for or where to submit work (including file name format for TurnItIn where applicable)

      ·    Submit the assignment to the instructor through Moodle by the deadline date

      ·    Use the file name specified by the instructor for the assignment (normally your name and student ID) [Mustafa 20193805674]

      ·    Provide a printed copy in class by the deadline date

      ·    College policy requires instructors to process all written assignments through TurnItIn

      ·    One mark is deducted for each calendar day of late submission

      ·    Students can work in a group of maximum 3 each

      Expected Return Date

      3 March 2021

      Description of

      Assignment Task

      Prepare a group reseach  report using APA format.

      Students will be divided into groups and write a research paper about any company in the MENA region:


      Apply a marketing strategy on a company taking into consideration


      1. The product life cycle and SWOT analysis.

      2. Analyze pricing strategy, channels, marketing communication, mix, and

          advertising programs

      3. Assess the company’s new product development and the competition


      4. Recommend the company marketing strategies that you think the

          company must adopt.

      5. Structure/Reference/Bibliography.

      6. The group will make  a presentation of the report

      Course Learning Outcomes Assessed




      Word or Page Limit

      2500-3000  words  (excluding Reference list)

      Presentation Format

      (e.g. MS Word document)

      Typed in 12 font size and font style Times New Roman. All your text/heading/subheading must be in same 12 font size and the font style must be times New Roman.

      Resources and Support Available

      College library, internet newspapers, magazines, or other reference sources.


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