Assignment Instruction
Assignment Title |
Group Research Report |
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Course Name |
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Course Number |
MKT 570 |
Semester or Session |
Spring Term 1 |
Year |
2021 |
Instructor |
Dr Babeet Gupta |
Credit Hours |
3 |
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Assignment Value |
Report – 30 Marks Presentation-10 Marks |
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Assignment Due Date |
1 March 2021 |
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Procedure for or where to submit work (including file name format for TurnItIn where applicable) |
· Submit the assignment to the instructor through Moodle by the deadline date · Use the file name specified by the instructor for the assignment (normally your name and student ID) [Mustafa 20193805674] · Provide a printed copy in class by the deadline date · College policy requires instructors to process all written assignments through TurnItIn · One mark is deducted for each calendar day of late submission · Students can work in a group of maximum 3 each |
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Expected Return Date |
3 March 2021 |
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Description of Assignment Task |
Prepare a group reseach report using APA format. Students will be divided into groups and write a research paper about any company in the MENA region:
Apply a marketing strategy on a company taking into consideration
1. The product life cycle and SWOT analysis. 2. Analyze pricing strategy, channels, marketing communication, mix, and advertising programs 3. Assess the company’s new product development and the competition strategy. 4. Recommend the company marketing strategies that you think the company must adopt. 5. Structure/Reference/Bibliography. 6. The group will make a presentation of the report |
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Course Learning Outcomes Assessed |
3,4,5
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Word or Page Limit |
2500-3000 words (excluding Reference list) |
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Presentation Format (e.g. MS Word document) |
Typed in 12 font size and font style Times New Roman. All your text/heading/subheading must be in same 12 font size and the font style must be times New Roman. |
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Resources and Support Available |
College library, internet newspapers, magazines, or other reference sources. |