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Management Coursework Assignment on Panera bread

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Management Coursework Assignment on Panera bread

MGMT4020 STRATEGIC MANAGEMENT
Final Exam: Panera in 2016
Objective: To determine a level of comprehension for material covered to date.
To complete this exam, use the following case in the text:
Panera Bread Company in 2016 – Is the Company’s Strategy to Rejuvenate the Company’s Growth
Working?
For each short response question there is no minimum length requirement, but you need to include
enough detail to make it clear to me that you understand what you are writing about. All responses
should include logical reasoning/thought process.
1. What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in Chapter 5
most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage
is Panera Bread trying to achieve?
2. What does a SWOT analysis of Panera Bread reveal about the overall attractiveness of its situation? Does
the company have any core competencies or distinctive competencies? Also provide a TOWS Matrix that
pulls together your SWOT and core competency thoughts.
3. What are the primary components of Panera Bread’s value chain?
4. What does the data in case Exhibit 1 reveal about Panera Bread’s financial performance? How well is the
company doing financially? Use the financial ratios in Table 4.1 of Chapter 4 as a guide in doing the
calculations needed to arrive at an analysis-based answer to your assessment of Panera’s recent financial
performance. In addition to the ratios in Table 4.1, there are occasions when you will also need to calculate
compound average growth rates (CAGR) for certain financial measures. The formula for calculating CAGR
(in percentage terms) is as follows:
CAGR % = [ending value ÷ beginning value] 1/n – 1 x 100
(where n = the number of year-to-year or period-to-period changes)
5. What does the data in case Exhibit 2 reveal about Panera Bread’s operating performance?
6. What does the data in case Exhibit 7 reveal about Panera Bread’s 3 business segments?
7. Based on the information in case Exhibit 3, which fast-casual and full-service restaurant chains appear to be
Panera’s closest rivals?
8. What strategic issues and problems does Panera Bread management need to address?
9. What does Panera Bread need to do to strengthen its competitive position and business prospects vis-à-vis
other restaurant chain rivals?

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