Management Assignment on Designing an Innovation Community

How to Design Innovation Communities

Objective:

This course helps entrepreneurs and product managers understand the role of communities in innovation (e.g. peer production and crowdsourcing). It provides them with tools for designing communities, and guidelines for selecting the technology for supporting a community.

Benefits

Benefits to participants will be derived from:

  • Learning how to use innovation communities to build a global brand for their business, provide support and develop products in collaboration with their customers.
  • Examining theories from social science relevant to the design of innovation communities and experimental evidence, organized around design challenges: start a community, attract members, encourage members to contribute and commit, and regulate behavior.
  • Designing their own innovation communities using design principles and tools for community design (e.g. community design canvas).
  • Experiencing the co-creation of new knowledge through collaborative and iterative coursework
  • Knowing where to acquire knowledge about innovation community design

Objective:

This course helps entrepreneurs and product managers understand the role of communities in innovation (e.g. peer production and crowdsourcing). It provides them with tools for designing communities, and guidelines for selecting the technology for supporting a community.

 

Part

Objective

 

1

Learn about innovation communities and their applications

·        Define innovation communities

·        Identify seminal papers on innovation communities and their applications (such as branding, support, and development)

·        Introduce innovation community design

4 classes

2

Examine theories from social science relevant to the design of innovation communities and experimental evidence

·        Introduce theories from social science relevant to the design of innovation communities and design principles and tools for community design extracted from them

·        Organize the design and principles and tools around design challenges: starting a community, attracting members, encouraging members to contribute and commit, and regulating behavior

·        Identify papers that provide experimental evidence for design principles

4 classes

 

Build your own innovation community

·        Design an innovation community by applying the design principles and tools

·        Make design choices that demonstrate knowledge of relevant theories from social science and experimental evidence

·        Track and reflect on progress producing course outcomes

4 classes

 

Main Reading:

The course is organized around the content of the following book, complemented by articles:

  • Kraut, R. E., Resnick, P., Kiesler, S., Burke, M., Chen, Y., Kittur, N., Konstan, J., Ren, Y., & Riedl, J. (2012). Building successful online communities: Evidence-based social design. MIT Press. [a draft of the book is available at https://kraut.hciresearch.info/books/] (Available)

Assignments:

  • Assignment 1: Design of an innovation community. (Now)
  • Assignment 2: Peer evaluation of two community designs per stages. (Coming Later in different order)
  • Assignment 3: Design claims on applications. (Coming Later in different order)

Assignment 1: Design of an innovation community.

The purpose of this assignment is to learn how to apply the tools (canvas and design claims) for designing an online innovation community. The community will be created to support the needs to a sponsoring company (sponsor)

The design should proceed in stages (or iterations):

Stages 1-2:

  1. Identify the purpose, sponsor needs, and members and their needs
  2. Define measurable community outcomes and community success metrics

Stages 3-4

  1. Design activities that will produce the community outcomes
  2. Select strategies for engaging community members.

Stages 5-6

  1. Select strategies for recruiting new members to the community
  2. Define the rules of conduct that members need to follow

 

Instruction:

Complete a community design canvas (Weiss, 2017) with only the key elements. The document should expand on the content of the canvas. For example, in your canvas you should only name the key outcomes, but in the document, you would describe the outcomes and how you will measure them.

 

Identify key design claims from Kraut et al. (2012) that you will be use in the design of your community and show how you applied them. The majority of design claims describe a design alternative (e.g. “make required tasks explicit”) and the goal(s) it helps achieve (e.g. “increase contribution”). In the example design claim, in order to make it specific to your community, you would also identify which tasks you will make explicit.

 

Format:

Document of no more than (~ 2200 words)

 

Clarification:

  • We need to design an innovation community; we need to come up with an idea of designing an innovation community. The design will be by using the Canvas tool and using the design claims.
  • The focus will be on communities which build brand, provide customer support, develop product communities, and anchored around firms. It might be a hybrid community combines two types together like Dell community for brand and support at the same time.
  • Please select 2 topics related to technology innovation management that you will design the community about one of them. Then, please share them with me to get quick approval on one of them.
  • Here I’m just sharing some general topics that would be interesting for this work (you would be more specific by defining which stream you would design the community around it under those general topics): machine learning – gamification – self-reporting – digitization – Information management –– cybersecurity – open source – patterns – software development – sustainability innovation – data analysis. Those are just ideas and not to limit you at all. But your selected topic should be related to Technology Innovation Management