Integrated Marketing Communications and Promotion Mix

Module 3 – SLP

INTEGRATED MARKETING COMMUNICATIONS AND PROMOTION MIX

Professional Application

You are continuing to work with the same product or service you have been using throughout the class and you’ll develop a creative strategy.

Campaign Theme

  • Describe a campaign theme that can be applied to your product or service. Provide a rationale for the theme based on decisions made in earlier assignments.

This section of the paper should be a half-page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Traditional Media Ads (based on the choices made in this week’s case)

Develop the “creative” for two of the following: print, TV, radio, direct mail, outdoor. Describe the following.

  • Headline/Tag Line for the ad. This must be original and written by you.
  • At least one paragraph of copy to the used in the ad. This must be original and written by you.
  • Examples of visual or multimedia elements that you would like to see in the chosen ad. You do not have to create graphics; you can link to examples used by other companies.

This section of the paper should be 1 page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Electronic Media (based on the choices made in this week’s case)

Develop the “creative” for one electronic media campaign. Describe the following:

  • Headline/Tag Line for the ad. This must be original and written by you.
  • At least one paragraph of copy to the used in the ad. This must be original and written by you.
  • Examples of visual or multimedia elements that you would like to see in the chosen ad. You do not have to create graphics; you can link to examples used by other companies.

This section of the paper should be a half-page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

The focus of this assignment is an application and critical thinking. If you are engaging in research, be sure to cite and reference the sources in APA format.

SLP Assignment Expectations

Your submission will include:

  • A two-page paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion)
  • The reference list page in APA format (see specific research requirements)

Integrated Marketing Communications and Promotion Mix